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—Maya Angelou
The ‘Lawlor Approach' is a splendid combination of fact-based analysis, intelligent and sensitive investigatory skills, and superb power of inference, all wrapped up and tied with a very professional bow.
— Dan Lundquist
Former Vice President for Admissions and Financial Aid
Union College
Schenectady, New York
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- Integrated Marketing Communications: All in the Family
How do you ensure that the entire family of communications materials you’re using to target prospective students is consistent in look, tone, and messaging?
The Client
Knox College, a highly selective Midwest liberal arts college.The Assignment
Develop a series of admission publications, a search/direct marketing campaign, and a new institutional web site.The Goal
Integrate print and online communications to clearly convey what makes Knox distinctive.Take a look at our intelligent solutions for Knox College.