The Lawlor Group took the time to fully understand the challenges and issues that confront St. Norbert in the marketplace, helping us to determine who was our true competition and which schools do we see as aspirants.

— Dan Meyer
Former Dean of Admissions and Director of Enrollment Management
St. Norbert College
De Pere, Wisconsin

Now Vice President for Admission and Financial Aid
DePauw University
Greencastle, Indiana

Portfolio

Samples of Our Work

Below are just a few examples of our recent integrated marketing communications work. Click on each image to view a larger version.

Admission Collateral

  • Alvernia University (Reading, Penn.) Master of Arts in Community Counseling brochure.
  • Alvernia University (Reading, Penn.) introductory brochure.
  • Alvernia University (Reading, Penn.) visit brochure.
  • Augustana College (Sioux Falls, S.D.) visit brochure.
  • Bryn Athyn College academic life brochure.
  • Bryn Athyn student life brochure.
  • The Common Application postcard for the new Common App web site.
  • The Common Application poster, winner of a Silver award in the 23rd Annual Admissions Advertising Awards.
  • Concordia University Chicago (Ill.) travel brochure, winner of a Bronze award in the 24th Annual Admissions Advertising Awards.
  • University of Denver (Denver, Colo.) road piece.
  • University of Denver (Denver, Colo.) visit brochure.
  • DePauw University (Greencastle, Ind.) application envelope.
  • DePauw University (Greencastle, Ind.) athletics brochure.
  • DePauw University (Greencastle, Ind.) general brochure.
  • DePauw University (Greencastle, Ind.) outcomes brochure, winner of a Silver award in the 24th Annual Admissions Advertising Awards.
  • DePauw University (Greencastle, Ind.) Programs of Distinction brochure.
  • DePauw University (Greencastle, Ind.) road piece, winner of a 2010 Merit award from the Higher Ed Marketing Annual Educational Advertising Awards.
  • DePauw University (Greencastle, Ind.) visit brochure.
  • The Eco League poster.
  • Knox College (Galesburg, Ill.) global perspectives brochure.
  • Knox College (Galesburg, Ill.) student life brochure.
  • Knox College (Galesburg, Ill.) travel brochure.
  • Lawrence University (Appleton, Wis.) initial contact brochure.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif.; Port Orange, Fla.) introductory brochure.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif.; Port Orange, Fla.) outcomes brochure.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif.; Port Orange, Fla.) road piece.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif.; Port Orange, Fla.) visit brochures, segmented by campus location.
  • Quincy University (Quincy, Ill.) visit brochure.
  • St. Lawrence University (Canton, N.Y.) 'people' brochure.
  • St. Lawrence University (Canton, N.Y.) travel brochure.
  • St. Mary's University (San Antonio, Texas) travel brochure.
  • St. Norbert College (DePere, Wis.) outcomes brochure.
  • University of Denver (Colo). scholarships and financial aid brochure.
  • University of Dubuque (Iowa) logo and total recruitment package for the Learning Institute of Fulfillment and Engagement (LIFE) adult degree program.

Admission Viewbooks

  • Alfred University (Alfred, N.Y.) viewbook
  • Allegheny College (Meadville, Penn.) viewbook.
  • Alvernia University (Reading, Penn.) viewbook
  • Augustana College (Sioux Falls, S.D.) viewbook.
  • Bryn Athyn College (Bryn Athyn, Penn.) viewbook
  • Colgate University (Hamilton, N.Y.) viewbook.
  • Concordia University Chicago (Ill.) viewbook.
  • DePauw University (Greencastle, Ind.) viewbook.
  • Dordt College (Sioux Center, Iowa) viewbook.
  • Grinnell College (Grinnell, Iowa) viewbook.
  • Kalamazoo College (Kalamazoo, Mich.) viewbook.
  • Knox College (Galesburg, Ill.) viewbook.
  • Lawrence University (Appleton, Wis.) viewbook, winner of a Merit award in the 23rd Annual Admissions Advertising Awards.
  • Monmouth College (Monmouth, Ill.) viewbook.
  • Mount Mercy College (Cedar Rapids, Iowa) viewbook.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif.; Port Orange, Fla.) viewbook.
  • Quincy College (Quincy, Ill.) viewbook.
  • Ripon College (Ripon, Wis.) viewbook.
  • St. Lawrence University (Canton, N.Y.) viewbook.
  • St. Mary's University (San Antonio, Texas) viewbook.
  • St. Norbert College (De Pere, Wis.) viewbook.
  • University of Denver (Colo.) viewbook.
  • University of Redlands (Redlands, Calif.) viewbook.
  • The College of Wooster (Wooster, Ohio) viewbook.
  • The College of Wooster (Wooster, Ohio) yield viewbook.

Advertising

  • Alvernia University (Reading, Penn.) billboard, winner of a Bronze award in the 24th Annual Admissions Advertising Awards.
  • Augustana College (Sioux Falls, S.D.) music ad.
  • Bryn Athyn College (Bryn Athyn, Penn.) billboard, winner of a Gold award in the 24th Annual Admissions Advertising Awards.
  • Bryn Athyn College (Bryn Athyn, Penn.) billboard, winner of a Gold award in the 24th Annual Admissions Advertising Awards.
  • Bryn Athyn College (Bryn Athyn, Penn.) billboard, winner of a Gold award in the 24th Annual Admissions Advertising Awards.
  • DePauw University (Greencastle, Ind.) music ad.
  • University of Dubuque (Dubuque, Iowa) LIFE degree completion program newspaper ad, winner of a 2010 Silver award from the Higher Ed Marketing Annual Educational Advertising Awards. Also awarded a Merit award for Total Recruitment package.
  • Luther College (Decorah, Iowa) visibility ad, winner of Silver and Bronze awards in the 23rd Annual Admissions Advertising Awards.
  • Luther College (Decorah, Iowa) image ads.
  • Mount Mercy College (Cedar Rapids, Iowa) billboard, winner of a Silver award in the 24th Annual Admissions Advertising Awards.

Direct Marketing/Search Packages

  • Allegheny College (Meadville, Penn.) search package. Included brochure, non-responder postcard, web site, e-mail campaign and fulfillment.
  • Berry College (Berry, Ga.) search package. Included brochure and non-responder postcard (developed by client) e-mail campaign and website.
  • Kalamazoo College (Kalamazoo, Mich.) search package. Included brochure, non-responder postcard and e-mail campaign.
  • Knox College (Galesburg, Ill.) search package. Included brochures, web site, e-mail campaign and fulfillment of a poster and custom buttons.
  • Lawrence University (Appleton, Wis.) search package. Included brochure, web site and e-mail campaign.
  • Quincy University (Quincy, Ill.) search package. Included brochure, non-responder postcard, e-mail campaign, website and fulfillment of custom "It's a Q Thing" hat.
  • St. Olaf College (Northfield, Minn.) search package. Included brochure, non-responder postcard, website with personalized URL (PURL), e-mail campaign and fulfillment brochure.

E-mail Marketing

  • Alvernia University (Reading, Penn.) e-mail template.
  • Alvernia University (Reading, Penn.) Summer Information Sessions e-mail.
  • Augustana College (Sioux Falls, S.D.) e-newsletter template.
  • Bryn Athyn College (Bryn Athyn, Penn.) Thanksgiving e-mail.
  • Bryn Athyn College (Bryn Athyn, Penn.) e-newsletter.
  • DePauw Univeristy (Greencastle, Ind.) e-mail template.
  • Harding University (Searcy, Ark.) parent e-newsletter.
  • Knox College (Galesburg, Ill.) e-newsletter template.
  • University of Redlands (Calif.) School of Business e-mail template.
  • St. Olaf College (Northfield, Minn.) e-mail template.
  • University of Denver (Colo.) e-newsletter.
  • University of Denver (Colo.) e-newsletter.

Identity/Logo Development

  • Logo for the Associated Colleges of the Midwest.
  • Alvernia University (Reading, Penn.) identity.
  • Augustana College (Sioux Falls, S.D.) sesquicentennial logo, winner of a Merit award in the 23rd Annual Admissions Advertising Awards.
  • Colleges That Change Lives identity.
  • The Common Application 35th anniversary logo.
  • The Common Application identity.
  • DePauw University (Greencastle, Ind.) identity.
  • University of Dubuque (Dubuque, Iowa) LIFE degree completion program logo, winner of a 2010 Gold award from the Higher Ed Marketing Annual Educational Advertising Awards

Postcards

  • Alvernia University (Reading, Pa.) postcard.
  • The Common Application postcard.
  • University of Denver (Denver, Colo.) postcard series.
  • DePauw University (Greencastle, Ind.) postcard series.
  • Eckerd College (St. Petersburg, Fla.) postcard series.
  • Eckerd College (St. Petersburg, Fla.) postcard series.
  • Knox College (Galesburg, Ill.) postcard.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif.; Port Orange, Fla.) postcard series.
  • Quincy University (Quincy, Ill.) outcomes postcard series.
  • Quincy University (Quincy, Ill.) postcard series.

Websites

  • Concordia University Chicago (Ill.) admission website.
  • Augustana College (Sioux Falls, S.D.) website.
  • Knox College (Galesburg, Ill.) website.
  • Luther College (Decorah, Iowa) admissions website, winner of a 2010 Gold/Best in Show award from the Higher Ed Marketing Annual Educational Advertising Awards.
  • Luther College (Decorah, Iowa) institutional website.
  • Occidental College (Los Angeles, Calif.) inauguration website.
  • Palmer College of Chiropractic (Davenport, Iowa; San Jose, Calif; Port Orange, Fla.) website.
  • The Eco League website.