Client Testimonials

In Their Own Words

The TLG staff is committed, professional, and responsive. TLG intimately understands the concept of branding and brings that knowledge to the table through its expert designers and skilled writers in a manner that results in a finished product that accurately and creatively portrays a college’s essence.

— David Anderson
Senior Associate Director of Admission
Kalamazoo College
Kalamazoo, Michigan

Not only is The Lawlor Group a smart, creative, fun, and inspiring team that produces smart, creative, fun, and inspiring work, but with The Lawlor Group you get a thought leader. They remind you to think about the things you should be thinking about (and sometimes forget) as an admissions/enrollment professional.

— Ken Anselment
Dean of Admissions and Financial Aid
Lawrence University
Appleton, Wisconsin

The Lawlor Group excels in really getting to the heart of what matters on a college campus.  Most importantly, TLG is able to present their findings appropriately to a variety of campus constituencies.  Illinois Wesleyan will be a stronger institution moving forward with a shared understanding of our identity, and we have The Lawlor Group to thank for putting us on the right path.

— Tony Bankston
Dean of Admissions
Illinois Wesleyan University
Bloomington, Illinois

TLG was enjoyable to work with during our brand analysis. We had a productive, friendly relationship, with thorough communication at all touch points, as the Lawlor team responded immediately to our questions, gave clear and concise direction, stayed within our budget, utilized their knowledge to lead us in the right direction, and met our timeline perfectly.

— Jill Boggs
Director of Brand & Integrated Marketing
Trine University
Angola, Indiana

Lawlor understands DePauw as well as I do. They have the ability to internalize how this institution is different from others. Lawlor captures the essence of the institution, and that’s why we keep working with them. We get results.

— Dr. Robert Bottoms
President Emeritus
DePauw University
Greencastle, Indiana

I would recommend The Lawlor Group because the staff is excellent; they are professionals in every sense of the word; they are flexible, creative, and energetic, and they get the job done on schedule; and they customize the work to fit your institution.

— Dr. Earl Brooks
President
Trine University
Angola, Indiana

When I was seeking market research on transfer students, The Lawlor Group had a high level of understanding for the project and creative ideas to offer in regards to how to proceed. They took a thorough approach to the research, provided an excellent final report, and gave an on-campus presentation that generated much enthusiasm among key personnel.

— Patricia Brown
Vice President for Enrollment Management
Daemen College
Amherst, New York

We turned to TLG for the redesign of our university website because they are skilled listeners, adept at recognizing institutional challenges and formulating plans that address interests across the university. They provided valuable insight for best practices and thoughtful, highly customized recommendations that informed our strategic communications decisions.

— Evelyn Burdick
Vice President for Enrollment and Marketing
Concordia University Chicago
River Forest, Illinois

The Lawlor Group has become an integral part of our team. They are a group of professionals who want our enrollment team to succeed almost as much as we do.

— Dr. James W. Carr
Executive Vice President
Harding University
Searcy, Arkansas

I don’t believe I could have received a more attractive and appropriate set of publications than those The Lawlor Group produced for us, no matter how much more I paid or how famous the design firm.

— Larry Clendenin
Director of Admission
St. John's College
Santa Fe, New Mexico

Rarely have I found an organization that seems to be good at what it does, ethical in its interaction, and passionate about the work they do and relationships they develop. Lawlor is that unique organization.

— Jim Collins
President
Loras College
Dubuque, Iowa

The highlight of partnering with TLG throughout our working relationship is the spirit of true collaboration we enjoy. And, just as important, we have fun because we all find joy in our work.

— Terry Cowdrey
Former Former Vice President and Dean of Admissions and Financial Aid
St. Lawrence University
Canton, New York

Now Vice President and Dean of Admissions and Financial Aid
Colby College
Waterville, Maine

Most firms will provide you with a polished product. What differentiates The Lawlor Group is their capacity to listen actively. They are unusually attuned to the voices of the campus community and, as such, are able to convey the vital spirit of Grinnell. To do this takes grit, sensitivity, and energy—all qualities that The Lawlor Group amply offers.

— Vincent Cuseo
Former Director of Admission
Grinnell College
Grinnell, Iowa

Now Vice President and Dean for Admission and Financial Aid
Occidental College
Los Angeles, California

I would recommend TLG for two key reasons: because they understand the landscape of higher education better than any other consulting firm out there and because their solutions are tailored to an individual institution’s needs.

— Jennifer Delahunty
Dean of Admissions and Financial Aid
Kenyon College
Gambier, Ohio

Finally, a consultant that actually collaborates with the client. TLG asks great questions, listens carefully, works very hard and creatively, presents a variety of suggestions and solutions, encourages response, and once again listens very carefully.

— Paul Driscoll
Dean Emeritus
University of Redlands
Redlands, California

The Lawlor Group is smart, focused, easy to work with, and does a terrific job in basing their observations and recommendations on careful, in-depth, and probing research. They are at the forefront of contemporary thinking about branding and marketing complex institutions.

— Dr. Donald R. Eastman III
President
Eckerd College
St. Petersburg, Florida

Working as a national financial aid consultant for five years prior to joining Gannon, I noticed that colleges working with TLG all had effective communication plans and well-thought-out strategies. So TLG was one of the first calls I made when looking for a partner to help with our admission publications and search campaign—and wow, was I right! Their research, consulting, and communication expertise has proven to be very effective.

— William Edmondson
Vice President for Enrollment
Gannon University
Erie, Pennsylvania

We interviewed several firms, but The Lawlor Group had an edge. I was impressed by Lawlor’s skill with enrollment management. This gives them an enormous competitive edge because they understand the priorities of college and university enrollment professionals.

— Dr. Tom Flynn
President
Alvernia University
Reading, Pennsylvania

The Lawlor Group has a strong national reputation for excellent research into the competitive and dynamic higher education marketplace, and I have been impressed with the reports they publish. TLG has a keen understanding of the marketplace, uses solid methodology, takes a client-centered approach to collaboration, and is results-oriented.

— Dr. Barney Forsythe
President
Westminster College
Fulton, Missouri

I have truly enjoyed working with the folks at The Lawlor Group in my roles at four different institutions. I consider them collaborators, colleagues, motivators, and teachers. Together we have had a long record of success and satisfaction.

— W. Scott Friedhoff
Vice President for Enrollment and College Relations
The College of Wooster
Wooster, Ohio

I would not hesitate to recommend The Lawlor Group to my colleagues at other institutions. You can trust that Lawlor deliverables will be professionally accomplished, timely, substantive, and well supported. The TLG team consistently exceeds expectations, provides sound advice and counsel even beyond completion of the project, and can be trusted to deliver on their promises.

— Scott Goplin
Vice President for Enrollment Management and Dean of Admission
Trine University
Angola, Indiana

Among the many attributes that allow The Lawlor Group to be successful in interpreting institutional strengths and distinctions, what stands out is that they listen carefully. Through their own sense of discovery, we have been better able to rediscover ourselves.

— Jeffery G. Hanna
Former Executive Director of College Relations
The College of Wooster
Wooster, Ohio

Now Executive Director of Communications and Public Affairs
Washington and Lee University
Lexington, Virginia

The recommendations we have received have been on target and, when implemented, have achieved the desired results. I have enjoyed my association with The Lawlor Group and intend to use the firm in the future.

— Harry J. Haynsworth
President and Dean (retired)
William Mitchell College of Law
St. Paul, Minnesota

We thought we were just hiring a consultant to help us with our publications. What we experienced was a true collaborative partner who respected our history, traditions, and internal knowledge, but appropriately challenged us to think more creatively and boldly about our competitive position in the crowded higher education marketplace.

— Raymond R. Kennelly
Former Senior Vice President for Enrollment Management and Strategic Initiatives
Lewis University
Romeoville, Illinois

Now Senior Vice President for Enrollment Management
Dominican University
Chicago, Illinois

TLG was enormously collaborative—they were quick to offer their expertise and advice while always reminding us that the final design decisions were ours, and made sure we were absolutely satisfied with the final project.

— Rob Killion
Executive Director
The Common Application
Herndon, Virginia

When hiring a consultant, you’re hiring people, not companies. You want the top people involved every step of the way, not just at the beginning and end of the engagement. It’s The Lawlor Group’s experience, judgment, intellect, and savvy that are the difference makers.

— Matt Kurz
Vice President for Communications
Illinois Wesleyan University
Bloomington, Illinois

The Lawlor Group continues to prove itself as having a finger on the pulse of higher education issues regionally and nationally. Even more so, TLG has the ability to resource unique needs that a school may require—from strategic planning to marketing and enrollment tactics. I have never worked with a company that was so responsive to our needs. I would wholeheartedly recommend The Lawlor Group. I have found their counsel to be highly meaningful for our needs and strategy. The team of individuals that they bring to bear on our needs is second to none.

— Eric E. LaMott, Ph.D.
Senior Vice President and Chief Operating Officer
Concordia University, St. Paul
St. Paul, Minnesota

The Lawlor Group helped us take all of the positioning work we had been doing over several years and shape it into a tagline that expressed what was important in our brand. They were respectful of what we had already accomplished, added new ideas, and guided us in a process that was very successful. And we had a great outcome!

— Kris Lensmeyer
Former Executive Director of Marketing & Strategic Communications
Westminster College
Fulton, Missouri

I think The Lawlor Group has a very comprehensive understanding of nontraditional students at the undergraduate level. They understand how and why students buy and select a college, which is very different from the behaviors of traditional students.

— Joan Lewis
Dean Graduate and Continuing Studies
Alvernia University
Reading, Pennsylvania

Lawlor’s highly capable and professional staff fully engaged our organization in constructive and candid discussions to uncover key content, insight, strategies, and tactics to engage our audience, identify our brand, and develop our vision.

— Dennis Marchiori, D.C., Ph.D.
Chancellor
Palmer College of Chiropractic
Davenport, Iowa; Port Orange, Florida; San Jose, California

The Lawlor Group’s level of expertise, professionalism, and responsiveness is the best I’ve seen in the business.

— John McCloskey Jr.
Vice President for Enrollment Management
Alvernia University
Reading, Pennsylvania

The Lawlor Group is among the very best trend-watching organizations in all of higher education. They have a keen sense of the future and what it means (sometimes forebodes) for colleges and universities. We look to them for the latest thinking on emerging issues, issues that often fly under the radar at the campus level. Their insights have proved invaluable for us in many ways, both at the cabinet level as we plan to meet the challenges of the future and with our Boards to insure they keep abreast of key trends and challenges. I deeply appreciate and value TLG’s skill, wisdom, and guidance!

— Jon McGee
Vice President for Planning and Public Affairs
College of Saint Benedict/Saint John’s University
St. Joseph/Collegeville, Minnesota

The Lawlor Group took the time to fully understand the challenges and issues that confront St. Norbert in the marketplace, helping us to determine who was our true competition and which schools do we see as aspirants.

— Dan Meyer
Former Vice President for Enrollment
St. Norbert College
De Pere, Wisconsin

Now Vice President for Admission and Financial Aid
DePauw University
Greencastle, Indiana

I have worked with The Lawlor Group over a period of 20 years at four different institutions, collaborating on a variety of enrollment management and institutional marketing projects, college admission issues, and marketplace concerns. They have consistently provided excellent marketing advice, branding direction, enrollment management assistance, and informed insights to help us achieve the results we sought.

— Cal Mosley
Vice President for Admission and Financial Aid
College of Saint Benedict/Saint John’s University
St. Joseph/Collegeville, Minnesota

If you are looking for a firm with associates who are responsive, attentive, creative, experienced, thoughtful, insightful, and unafraid to push the envelope, and who deliver timely, thorough, actionable, detailed, and highly professional results, then The Lawlor Group is the right choice.

— Stephanie Niles
Vice President for Enrollment
Hollins University
Roanoke, Virginia

The Lawlor Group’s research provided the foundation for a completely new brand campaign with print and electronic communications, and their work for us also included a web audit and a web redesign. TLG is well qualified to provide strategic direction supported by tactical initiatives to advance the College.

— Michael Novak
Vice Chancellor for Enrollment
Palmer College of Chiropractic
Port Orange, Florida

Some firms can provide branding, but fall short on the design side; some get print right, but not web design. TLG gets it all—and they do it with style and a sense of humor—such a plus!

— Martha "Marty" O'Connell
Executive Director
Colleges That Change Lives
Westminster, Maryland

We’ve worked with The Lawlor Group on several projects and have always been extremely pleased with the results. They’ve spent time getting to know us, are always responsive and engaged throughout the design process, and have done a great job of incorporating our ideas and vision into the final product.

— Scott Ozaroski
Director of Marketing and Recruiting
Associated Colleges of the Midwest (ACM)
Chicago, Illinois

The Lawlor Group listens to how people describe an institution and then helps that institution channel those comments into stories. It’s those stories—both visual and textual—that attract people to St. Norbert.

— Bridget O’Connor
Vice President of Enrollment Management and Communications
St. Norbert College
De Pere, Wisconsin

We were very pleased with the search campaign TLG helped us develop. It has comprehensive messaging that’s consistent with our brand. It allows us to introduce Quincy to students and give them a clear picture of what they can expect to experience here, so we can enter into dialogue students who might see us as a good “fit.”

— Syndi Peck
Vice President for Enrollment Management
Quincy University
Quincy, Illinois

Because we value the importance of integrating the brand message of our print materials with the web, we chose TLG to partner in our web redevelopment for their extensive higher education marketing experience, empathy for the unique challenges confronting private colleges, and intellectual capital to help us make smart web decisions.

— Bob Preloger
Former Vice President for Marketing & Communications
Augustana College
Sioux Falls, South Dakota

Now Vice President for Advancement
Augustana College
Sioux Falls, South Dakota

The Lawlor Group is a first-rate partner in enrollment management. We just completed a significant research and positioning project with them, and TLG exceeded our expectations—which were quite high—with deliverables that will help take Willamette to the next level.

— Madeleine Rhyneer
Former Vice President for Admission and Financial Aid, Chief Marketing Officer
Willamette University
Salem, Oregon

Now Vice President for Enrollment Management
Albion College
Albion, Michigan

Our overall experience working with TLG was excellent. The firm keeps itself fully abreast of the ever-changing higher education landscape, and because it knows that each college and university is unique, they work hard to always create a singular strategy. And, they have the necessary marketing and communications expertise to get the message to the public.

— Rev. Tom Ries
President
Concordia University, St. Paul
St. Paul, Minnesota

The Lawlor Group did a lot of homework and got it right. We never before captured the essence of who we are and what makes us what we are. Lawlor’s greatest strength is their experience.

— Daniel Ritchie
Chancellor Emeritus
University of Denver
Denver, Colorado

We felt we had the full attention and energy of the TLG staff and that they worked hard with us to identify the best solution within our budget. They were high energy and engaged, and clearly enjoyed their work.

— Audrey Smith
Associate Vice President for Enrollment
Smith College
Northampton, Massachusetts

Over the decade-plus of working with us, The Lawlor Group has continually provided superior listening skills, careful and wise counsel, and great products and services. TLG has been a saving grace, a fresh breeze, and a fount of creative ideas as we have partnered to address the challenges and opportunities that the University’s transformative journey has presented.

— Peter and Susan Smith
Vice Presidents for Enrollment Management and University Relations
The University of Dubuque
Dubuque, Iowa

I would definitely recommend Lawlor to others for their market sophistication and understanding of higher education. We felt that we were true partners. TLG was just as invested in our success as we were.

— Kristin Vogel
Director of Undergraduate Admissions
Concordia University, St. Paul
St. Paul, Minnesota

The Lawlor Group has exceeded our expectations in developing and producing our primary marketing materials. What I have appreciated most is the sense that they are very much a part of our team. They understand our needs and provide intelligent solutions that continue to produce dramatic results.

— Tom Willoughby
Vice Chancellor for Enrollment
University of Denver
Denver, Colorado

The Lawlor Group far exceeded our expectations by becoming fully immersed in our campus to understand what makes us unique, and then staying in constant communication with us during the development and implementation stages of our project. We received a quality product from TLG, and I would happily recommend them to other institutions.

— Alicia Zeone
Chief Admissions Officer
MacMurray College
Jacksonville, Illinois