Case Studies

When Redlands decided to take their publications and marketing efforts for the College of Arts and Sciences to the next level, they sought the marketing expertise of The Lawlor Group. The success of Lawlor’s work with CLA prompted the University to retain Lawlor to provide other services, such as strategic marketing counsel and market research services for the School of Business.

For more than a decade, The Lawlor Group has partnered with DePauw University on dozens of projects, from an executive search and placement to the development of integrated marketing communications. Regardless of the assignment, administrators agree that Lawlor’s understanding of what differentiates the institution from others has helped DePauw achieve uncommon success and get desired results.

In 2004, DU decided to revamp its marketing publications for student recruitment, which hadn’t kept pace with DU’s rising excellence in academic opportunities and facilities. Before formulating creative strategies, the Lawlor team designed and facilitated an investigation that helped it gain an understanding of DU and the messages the university needed and wanted to convey to prospective students. Lawlor’s ability to meet DU’s unique needs for strategic brand management and integrated marketing communications is one of the main reasons DU continues to work with The Lawlor Group.

Alvernia wanted to establish a distinct brand that incorporated its mission and vision and its strengths as an institution that serves traditional-age undergraduates, graduate students and continuing education students. Administrators looked for a marketing firm that could help them develop that brand and communicate it in relevant and compelling ways to its three audiences, among others. “We interviewed several firms, but The Lawlor Group had an edge,” recalls President Tom Flynn.