Chief Motivator

It's obvious that John is an extrovert. He's gregarious, enthusiastic and sincerely interested in others and what interests them. John is a pro at building teams that achieve their goals. His rich background in brand management gives him a valued perspective in the field of education marketing. With over 25 years of marketing experience, he understands how research and the right strategies can accurately position an educational institution among competing schools. What some people don't know is that inside John there's a cowboy. He collects Western films and dreams of spending more time in his boyhood home of Montana. As surely as he has another side, John knows there's a world beyond the obvious. He asks questions before he reaches conclusions. John is always open to possibilities.

• B.A. Simpson College
• Chair, Board of Directors, Benilde-St. Margaret’s School
• Council for the Advancement and Support of Education (CASE), Industry Advisory Board
• American Marketing Association (AMA) Higher Education Conference, Planning Committee
• Publisher, The Lawlor Review

E-mail John at johnl@thelawlorgroup.com.