The Lawlor Group was thoughtful, observant, and very flexible and effective in communicating with our constituents, from students to faculty to trustees. As a result, we are more effective in capturing the attention of prospective students, and positioning the distinctive qualities of the Colgate experience.

— Mary Hill
Former Dean of Admission
Colgate University
Hamilton, New York

Now Co-Director of College Counseling
St. Paul Academy and Summit School
St. Paul, Minnesota

John Lawlor

Chief Motivator

It's obvious that John is an extrovert. He's gregarious, enthusiastic and sincerely interested in others and what interests them. John is a pro at building teams that achieve their goals. His rich background in brand management gives him a valued perspective in the field of education marketing. With nearly 30 years of marketing experience, he understands how research and the right strategies can accurately position an educational institution among competing schools. What some people don't know is that inside John there's a cowboy. He collects Western films and dreams of spending more time in his boyhood home of Montana. As surely as he has another side, John knows there's a world beyond the obvious. He asks questions before he reaches conclusions. John is always open to possibilities.

  • B.A. Simpson College
  • Past Chair, Board of Directors, Benilde-St. Margaret’s School
  • Council for the Advancement and Support of Education (CASE), Industry Advisory Board
  • American Marketing Association (AMA) Higher Education Conference, Planning Committee
  • Founding member, Forum for Higher Education Marketing
  • Publisher, The Lawlor Review

E-mail John at johnl@thelawlorgroup.com or follow him on Twitter @johntlawlor.