The highlight of partnering with TLG throughout our working relationship is the spirit of true collaboration we enjoy. And, just as important, we have fun because we all find joy in our work.

— Terry Cowdrey
Vice President and Dean of Admissions and Financial Aid
St. Lawrence University
Canton, New York

John Lawlor

Chief Motivator

It's obvious that John is an extrovert. He's gregarious, enthusiastic and sincerely interested in others and what interests them. John is a pro at building teams that achieve their goals. His rich background in brand management gives him a valued perspective in the field of education marketing. With nearly 30 years of marketing experience, he understands how research and the right strategies can accurately position an educational institution among competing schools. What some people don't know is that inside John there's a cowboy. He collects Western films and dreams of spending more time in his boyhood home of Montana. As surely as he has another side, John knows there's a world beyond the obvious. He asks questions before he reaches conclusions. John is always open to possibilities.

  • B.A. Simpson College
  • The University of Chicago Center for Continuing Studies
  • Past Chair, Board of Directors, Benilde-St. Margaret’s School
  • Council for the Advancement and Support of Education (CASE), Industry Advisory Board
  • American Marketing Association (AMA) Higher Education Conference, Planning Committee
  • Founding member, Forum for Higher Education Marketing
  • Publisher, The Lawlor Review

E-mail John at johnl@thelawlorgroup.com or follow him on Twitter @johntlawlor.