Lawlor listens, and then together with their client, discusses and develops strategies to help the institution find its voice and then broadcast it above the increasing noise of the educational and economic marketplace.

—Peter and Susan Smith
Vice Presidents for Enrollment Management and University Relations
The University of Dubuque
Dubuque, Iowa

Carole Arwidson

Prime Mover

If she were a car, she'd be a Volvo—high performance, reliable and Swedish. In fact, Carole is a Swedish citizen reared bilingually and biculturally. You'd never know it, but English is her second language. Carole's early background in admissions at Gustavus Adolphus College is an important complement to her master's degree in communication from Cornell. She's a thoughtful analyst skilled at market research, strategic planning and creative direction. Carole is a detail person. Give her a red pen, and she'll find an extra space between two words. She's been making things happen at TLG since 1989. She's a lively brainstormer and a ready problem-solver.

  • B.A. with Honors, Gustavus Adolphus College, Phi Beta Kappa
  • M.P.S. Cornell University
  • Member of the Executive Committee at the American Swedish Institute

E-mail Carole at carolea@thelawlorgroup.com.