What sculpture is to a block of marble, education is to the soul.
—Joseph Addison
To me, one of the fun parts of helping to pull together our annual “Year in Review” article for The Lawlor Review is that we never know ahead of time where the story will lead. This issue was no exception.
During the recruitment cycle for Fall 2012 entry, admissions officers and college counselors alike witnessed students and families approach the college search with a new level of concern and diligence—and a laser focus on cost that higher education enrollment managers couldn’t afford to ignore.
Like most private institutions, Concordia University, St. Paul (Minnesota) is acutely aware that sticker price is a big hurdle in today’s college marketplace—and that the hurdle has become more like an obstacle for families in recent years.
Don Hossler is a professor of educational leadership and policy studies at Indiana University Bloomington and a nationally recognized expert in the areas of student college choice, persistence, enrollment management, and higher education finance.
In front of glowing rectangular screens—computers, tablets, smartphones, or other gadgets—we’re absorbing thousands of information snippets every day as we consume, create, and sort through content of all types. The sheer volume of digital information we interact with today would have been unthinkable even a decade ago. How can colleges and universities cut through this clutter with targeted, engaging, and strategic content for their various audiences?