The Lawlor Review

Dawn Lerman is professor of marketing at Fordham University (New York) and director of its Center for Positive Marketing. The Center conducts research that explores marketing as a value exchange relationship between consumers and marketers and encourages leveraging this relationship for mutual benefit. Lerman’s own expertise is in the field of consumer behavior, with particular emphasis on consumer language processing.

Richard A. DeMillo spent several years as a business executive—he was Hewlett-Packard’s first chief technology officer—before becoming Distinguished Professor of Computing at the Georgia Institute of Technology. His latest book, Abelard to Apple: The Fate of American Colleges and Universities, warns that today’s higher education institutions are facing disruptive forces that will require them to either change or risk irrelevance and marginalization.

Author of an acclaimed book on social media and business, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Brian Solis is globally recognized as one of the most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.

With the release of their book Academically Adrift: Limited Learning on College Campuses earlier this year, Richard Arum and Josipa Roksa shocked the higher education community with the findings of their study. In tracking more than 2,300 students at a diverse mix of 24 four-year colleges and universities from the first semester of their freshman year through the end of their sophomore year, the researchers found that “for a large proportion of them, the gains in critical thinking, complex reasoning, and written communication are either exceedingly small or empirically nonexistent. At least 45 percent of students in our sample did not demonstrate any statistically significant improvement during the first two years of college.”

Our earliest interview for The Lawlor Review, published in the Spring 1993 issue and reprinted here, featured Peter Drucker, arguably the most influential management theorist of the 20th century. His thoughts two decades ago on tuition discounting still resonate in today’s higher education marketplace.