The Lawlor Group is smart, focused, easy to work with and does a terrific job in basing their observations and recommendations on careful, in-depth and probing research. They are at the forefront of contemporary thinking about branding and marketing complex institutions.

— Dr. Donald R. Eastman III
President
Eckerd College
St. Petersburg, Florida

The Lawlor Review

A Must-Read for Senior Administrators

The Lawlor Review is a critically acclaimed education marketing journal that provides insightful, pertinent commentary about marketing and brand management issues facing higher education today.

Published since 1992, the Review has become a must read for presidents, senior administrators, faculty members, and chief enrollment officers at colleges, universities and high schools across the country.

Download the two most recent issues below, or browse the entire Lawlor Review archives.

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Fall 2009

The Year in Review: College Admissions Averts a Crisis: Our recap of the 2008-09 college admission cycle shows that most colleges and universities had enrollment results that were far better than many admission officers had expected, given the worldwide financial crisis.
Interview with Anya Kamenetz: In “The College of the Future: How Economic Conditions and Technological Innovations are Reshaping Higher Education,” journalist Anya Kamenetz urges colleges and universities to innovate, be efficient with their resources, and serve their students well.; The Summer Seminar Report: Asserting the Value of Private Higher Education in an Age of Frugality; Highlights include sessions on:

Economic Outlook for Higher Education
Dealing with a Diminished Economy
Social Media Use Across Lifestage
New Media Culture
Selling the Invaluable
National Higher Education Policy
Reflections and Predictions
Attributes of Successful Enrollment Officers

Download the Fall 2009 Lawlor Review (.pdf, 2.1 MB)

Spring 2009

Keeping Enrollment High in a Down Economy

Retaining students and welcoming transferees during financially difficult times demands forethought, research and the willingness to act—and some institutions are doing it more successfully than others.

Interview with Harry Beckwith

In “Selling the Invaluable: Creating and Communicating Distinction in the Higher Education Marketplace,” Harry Beckwith, the bestselling author of Selling the Invisible, explains how the only way to provide a service that is truly a service to people is to determine what they want and need.

Social Media Best Practices in Higher Education Marketing

With the advent of online social networking, blogs and user-generated content, more prospective students are bypassing the conventional inquiry process, which is requiring college admission offices to think strategically about their social media initiatives.

Download the Spring 2009 Lawlor Review (.pdf, 2.7 MB)

Older Issues

Browse the entire Lawlor Review archives.