We’ve worked with The Lawlor Group on several projects, and have always been extremely pleased with the results. They’ve spent time getting to know us, are always responsive and engaged throughout the design process, and have done a great job of incorporating our ideas and vision into the final product. Having worked with a number of the colleges associated with our organization, we also found their direct knowledge of our niche in the world of higher education very useful.

— Scott Ozaroski
Director of Marketing and Recruiting
Associated Colleges of the Midwest (ACM)
Chicago, Illinois

Marketing Journal: The Lawlor Review

A Must-Read for Senior Administrators

The Lawlor Review is a critically acclaimed education marketing journal that provides insightful, pertinent commentary about marketing and brand management issues facing higher education today.

Published since 1992, the Review has become a must read for presidents, senior administrators, faculty members, and chief enrollment officers at colleges, universities and high schools across the country.

Download the two most recent issues below, or browse the entire Lawlor Review archives.

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Fall 2011

The Year in Review: Navigating the New Normal
Our recap of the 2010-11 recruitment cycle shows that colleges are adjusting to the long-term reality of a “new normal”—a reality that demands colleges work smarter, harder, and more efficiently than ever.

Interview with Richard DeMillo
The author of Abelard to Apple: The Fate of American Colleges and Universities discusses what colleges and universities should be doing to define their institutional value in the face of disruptive innovation.

Can You Hear Us Now? Family Concerns Are Outlined by College Counselors
High school students and their families are approaching the college search with far more caution and prudence as they seek affordability, prestige, and career preparation.

Download the Fall 2011 Lawlor Review (.pdf, 2.5 MB)

 

Summer 2011

Social Media Workshop Report
Summaries of the presentations at “The Art and Science of Social Media Marketing for Higher Education,” a daylong workshop hosted by The Lawlor Group prior to the Summer Seminar, are featured.

Interview with Brian Solis 
 The author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web discusses the social media expectations of prospective students and their behaviors as “connected consumers.”
 
The Summer Seminar Report 
 Summaries of the presentations at The Lawlor Group’s Summer Seminar conference, co-sponsored with Hardwick-Day, on the topic of “Rethinking Strategic Enrollment Management for Today’s Higher Education Marketplace,” are provided.

 

Download the Summer 2011 Lawlor Review (.pdf, 2.5 MB)

Older Issues

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