Trends for 2012

Trends for 2012: Five Marketplace Realities and How Private Higher Education Must Manage Them

The Lawlor Group conducts extensive quantitative and qualitative research for independent college and university clients throughout the United States. Based on our recent findings, along with other primary and secondary research available to the general public, we have identified five trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year—along with the opportunities they present for private colleges and universities.

Trends 2012

• Trend One: College is becoming unaffordable.
• Trend Two: Consumers are demanding results.
• Trend Three: Social media is normalizing transparency.
• Trend Four: Competition is breeding commodification.
• Trend Five: People are expressing discontent with higher education.
  
  
• Download the complete 2012 Trends report (.pdf)