The Situation Analysis and the brand positioning statement TLG developed have moved us miles toward crafting our brand identity. Never have I seen such an absence of ‘boilerplate' in a consultant's work.

— Ronald J. Stephany
Vice President for University Relations (retired)
University of Redlands
Redlands, California

Lawlor Focus

Tips and Trends in Higher Education Marketing

Lawlor Focus is The Lawlor Group’s monthly e-newsletter. Each issue explores aspects of a topic relevant to marketing and communications professionals in higher education. Featuring insights from our consulting work, ideas from thought leaders, and synopses of important news, data and trends, Focus offers information and ideas that can be applied immediately to improve strategic marketing and communications results.

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All Issues

February 2010 Lawlor Focus: The View From the Trenches: The Lawlor Forum in Chicago gathered senior admission, financial aid and marketing administrators from private colleges and universities across the nation to discuss some of the challenges and opportunities they’re facing.
January 2010 Lawlor Focus: Trends and Observations for 2010: The Lawlor Group offers this synthesis of the five marketplace conditions we predict will have significant impact on student recruitment and enrollment efforts at independent colleges and universities during the coming year.
December 2009 Lawlor Focus: Looking Back, Looking Forward: As we near the end of the calendar year, it’s a perfect time to look back and reflect on the past year, as well as an appropriate time to look ahead and plan accordingly.
November 2009 Lawlor Focus: Paying Attention to Retention: Not only are retention efforts mission-critical in serving students’ needs, but they are also financially critical for higher education institutions during troubled economic times.
October 2009 Lawlor Focus: It's Never Too Early to Demonstrate Value: The media frenzy surrounding the notion that the economic recession could diminish the value of an investment in a college education is putting increased pressure on all colleges and universities to be more effective in articulating their value propositions.
September 2009 Lawlor Focus: The Role of Institutional Research in Enrollment Management: Designing successful marketing campaigns is a science as well as an art, so the foundation for adjustments to an enrollment office’s marketing plan can often derive from the work of the institutional research office.