E-newsletter: Lawlor Focus

Tips and Trends in Higher Education Marketing

Lawlor Focus is The Lawlor Group’s monthly e-newsletter. Each issue explores aspects of a topic relevant to marketing and communications professionals in higher education. Featuring insights from our consulting work, ideas from thought leaders, and synopses of important news, data, and trends, Focus offers information and ideas that can be applied immediately to improve strategic marketing and communications results.

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May 2013 Lawlor Focus: The Role of Net Tuition Price in College Fit

The cost to attend has become a more influential variable in the “fit” equation as students take into account family financial fit when they make their final selection of a college.

April 2013 Focus: Creating a Meaningful Value Proposition in Today’s Higher Education Marketplace

The pursuit of institutional distinctiveness is a must. It is time for the private higher education sector to engage in entrepreneurism or, as we prefer to say, be “edupreneurial.”

March 2013 Focus: Keys to Successful Inbound Marketing for Higher Education

With traditional "outbound" marketing and recruitment strategies yielding fewer results, colleges and universities need to compel students to find and interact with their messages via "inbound" marketing efforts.

February 2013 Focus: Using Higher Education Research for Data-Based Decision Making

With higher education administrators still facing tough decisions to balance the books, they can better inform the risk of new endeavors by relying upon research data for more strategic decision making.

January 2013 Focus: Ten Higher Education Trends for 2013

The Lawlor Group offers a summary of trends in the higher education marketplace that we predict will have a significant impact on student recruitment and enrollment efforts during the coming year.

December 2012 Focus: Survey Finding—Affordability Is Top Marketplace Challenge, According to College Administrators

Asked what external market forces they predict will present the greatest challenge to their institution in 2013, more than three-quarters of higher education administrators cited “perceptions of unaffordability (willingness to pay)” among the families of students they wish to recruit.