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Matt Kurz
Vice President for Public Relations
Illinois Wesleyan University
Bloomington, Illinois

Desperation is best friends with new ideas

This statement appeared several years ago in a Fast Company magazine article I came across. The president of Chrysler at the time was ruminating about how some of Chrysler’s best product development ideas came on the heels of some very challenging economic times for the auto manufacturer. There is no question these are challenging times for higher education, but for some individuals and organizations this is also the time for ingenuity, creativity, and innovation. The landscape of higher education may never be the same again, but the opportunities for new ideas may never be better. Think about it, and you may find yourself with a new best friend.

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