Summer Seminar, held June 12-13 in Minneapolis, continued its reputation of providing college presidents, chief enrollment officers, chief financial officers and chief marketing officers with market intelligence that was enlightening, illuminating and, in many cases, humbling. Some participants commented that after hearing portions of the seminar content, one might be inclined to have a behavioral therapist address the group, but as presenter Jon McGee noted, "We are providing market intelligence so that the colleges in attendance can market intelligently."

The schools that may need the therapists are the ones not paying attention to the trends and behaviors that are influencing the marketplace. And, planning accordingly.

Summer Seminar consistently provides content and ideas that are substantive and relevant. Presenters and participants actively engage in strategic conversations about the art and science of marketing. The content may not be what we want to hear, but hearing it and preparing to deal with it can be pretty therapeutic.

We'll be posting photos of the event to the Summer Seminar web site soon, and a full summary of all presentations will be published in the fall issue of The Lawlor Review.