John's "Ten Trends " presentation at the Council for Independent Colleges (CIC) conference back in January continues to have a ripple effect! The importance of word of mouth to the stealth marketplace was discussed in this week's Tech Therapy podcast from the Chronicle of Higher Education. Reporter Scott Carlson and technology consultant Warren Arbogast also discussed not-so-natural affinities between admissions, alumni and IT departments, as well as the need for colleges and universities to have a "master plan" for the virtual campus (in addition to the physical campus). You'll enjoy this 12-minute conversation between Scott and Warren at the Chronicle's web site.