More Intelligence

We’ve been watching and writing about the ever-changing higher education landscape since our inception, obsessively scanning the horizon for new trends, opportunities, and pitfalls that might impact our clients. Here we’ve collected a few of our reflections and observations (both new and old) to help enrollment management professionals navigate the higher education marketplace

Annual Trends and Observations

While working tirelessly in the here and now, we’re always keeping an eye on what’s next. At the end of every calendar year we compile a list of trends and observations that we believe will impact college enrollment and recruitment efforts during the coming year—and we provide you with ideas to prepare your institution for the changing currents that we foresee. Downdload our “Trends” pieces in .pdf format.

• Trends and Observations for 2012: Five Marketplace Realities 
• Trends and Observations for 2011: Seven Forces Impacting Higher Education
• Trends and Observations for 2010: Five Realities of the Higher Education Marketplace and 10 Recommendations for Managing Them
• Trends and Tips for 2009: Seven Circumstances that Are Shaping the Private Higher Education Marketplace
• Ten Observations and Trends for 2008: The Impact of Student Recruitment and Enrollment at Independent Colleges and Universities

From the Archives

We’ve dusted off some of our well-received publications from years past. Though these were written a few years ago, the core principles and observations they contain are as valid now as ever.

• BrandAid: Selected Interviews from the Lawlor Review About Creating a Culture of Brand Distinction (.pdf) (2003)
• Changing Times: A Marketplace Perspective of the Changing Landscape Facing Private Higher Education (.pdf) (1999)