I don't believe I could have received a more attractive and appropriate set of publications than those The Lawlor Group produced for us, no matter how much more I paid or how famous the design firm.

—Larry Clendenin
Director of Admission
St. John's College
Santa Fe, New Mexico

The Lawlor Review

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The Lawlor Review is a critically acclaimed education marketing journal that provides insightful, pertinent commentary about marketing and brand management issues facing higher education today. Published since 1992, the Review has become a must read for presidents, senior administrators, faculty members, and chief enrollment officers at colleges, universities and high schools across the country.

Download the two most recent issues below, or browse the entire Lawlor Review archives.

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Fall 2008

The Year in Review: College Admissions’ Wild Ride
This recap of the 2007-08 college admission cycle focuses on the economy’s impact of families’ ability to pay, financial aid policy trends, strategies to recruit and retain low-income and first-generation students, wait list trends, and test-optional policies.
Real or Fake: The Value of Authenticity
Our interview with James H. Gilmore and B. Joseph Pine II, authors of Authenticity: What Consumers Really Want, covers what it means for colleges and universities to be engaged in "rendering authenticity."
The Summer Seminar Report: Chief Enrollment Officer 2.0—Campus Leadership in Marketing, Finance, Public Policy and More
Highlights include sessions on:

  • Technology Trends and Teen Attitudes
  • Social Media Opportunities
  • Benchmarks for Web Excellence
  • Education Policy and Governmental Relations
  • Credit Crisis and Student Loans
  • Harvard’s Middle Income Initiative
  • Economic Pressures
  • Rethinking Student Aid
  • Strategic Investment in Enrollment
  • Presidential Perspectives

Download the Fall 2008 Lawlor Review (.pdf, 2.2 MB)

Spring 2008

Blueprints for Integrated Marketing Success
In an effort to determine what degree of centralization is optimal, we look at several colleges and universities that are either in the process of integrating their marketing functions or have already done so to achieve integrated marketing success.
Listen Up: Understanding the Bottom-Up Influence of Social Technologies on Consumer Behavior
Our interview with Charlene Li, a vice president and principal analyst at the market research company Forrester, covers how companies are harnessing the power of a groundswell of people who are connecting online to get information from each other.
The New Face of Higher Education
With the number of "traditional-age" college students on the decline and the adult education market growing and diversifying in dramatic ways, it’s time for all colleges to take another look at offerings for adult students.

Download the Spring 2008 Lawlor Review (.pdf, 3.2 MB)