The Lawlor Group is smart, focused, easy to work with and does a terrific job in basing their observations and recommendations on careful, in-depth and probing research. They are at the forefront of contemporary thinking about branding and marketing complex institutions.

—Dr. Donald R. Eastman III
President
Eckerd College
St. Petersburg, Florida

The Lawlor Review

Untitled Document

The Lawlor Review is a critically acclaimed education marketing journal that provides insightful, pertinent commentary about marketing and brand management issues facing higher education today. Published since 1992, the Review has become a must read for presidents, senior administrators, faculty members, and chief enrollment officers at colleges, universities and high schools across the country.

Download the two most recent issues below, or browse the entire Lawlor Review archives.

AppleSubscribe to The Lawlor Review for free

The Lawlor Review is mailed to subscribers twice yearly at no charge. Subscribe today. We promise never to distribute, sell, give away or abuse your information.

Spring 2008

Blueprints for Integrated Marketing Success
In an effort to determine what degree of centralization is optimal, we look at several colleges and universities that are either in the process of integrating their marketing functions or have already done so to achieve integrated marketing success.
Listen Up: Understanding the Bottom-Up Influence of Social Technologies on Consumer Behavior
Our interview with Charlene Li, a vice president and principal analyst at the market research company Forrester, covers how companies are harnessing the power of a groundswell of people who are connecting online to get information from each other.
The New Face of Higher Education
With the number of "traditional-age" college students on the decline and the adult education market growing and diversifying in dramatic ways, it’s time for all colleges to take another look at offerings for adult students.

Download the Spring 2008 Lawlor Review (.pdf, 3.2 MB)

Fall 2007

The Year in Review: A Brave New World of College Admissions
This recap of the 2006-07 college admission cycle focuses on the impact of social networking technologies, rising numbers of applications, strategies to recruit and retain low-income and first-generation students, financial aid policies, and college ranking publications.
Me, Myself and I: Communicating With "Generation Me"
Our interview with Jean M. Twenge, author of Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled—and More Miserable Than Ever Before, covers the personality traits, attitudes and behaviors of today's young adults.
Transformation and Change: Our Summer Seminar and Symposium Report
Highlights include sessions on:
  • Technology Trends and Teen Attitudes
  • Recasting the Campus Visit Experience for the Stealth Marketplace
  • Generating Leads Through Search Engine Marketing
  • Building Your Institutional Brand Online
  • Toward a New Model for Financial Aid in the Real World
  • Planning for Changing Demographics
  • Using Rituals to Illuminate Your Brand
  • Increasing Engagement to Ensure Success
  • Riding the Waves of Change in Higher Education

Download the Fall 2007 Lawlor Review (.pdf, 2.0 MB)