Among the many attributes that allow The Lawlor Group to be successful in interpreting institutional strengths and distinctions, what stands out is that they listen carefully. Through their own sense of discovery, we have been better able to rediscover ourselves.

— Jeffery G. Hanna
Former Executive Director of College Relations
The College of Wooster
Wooster, Ohio

Now Executive Director of Communications and Public Affairs
Washington and Lee University
Lexington, Virginia

Web

A Smooth Ride

You’re driving a rental car in unfamiliar territory. You’re late for your appointment. You have no idea where you’re going. From out of nowhere, a radio blares. You hit a pothole. You wonder: Is this a safe neighborhood? You should turn, but it’s a wrong-way street.

This is not the driving adventure you would wish on anyone. Nor is it the situation you want your guests to experience when they visit your college or university website. In fact, your website is one of the most valuable assets you have for showing and telling your institution's story. A bumpy ride can mean an upset passenger—a lost prospective student, a frustrated alum, or a confused parent.

The Lawlor Group can help. Whether it's architecting a new new sitemap, writing compelling web content, or creating a beautiful design—or all of the above!— our experts can create interactive experiences that make not only you but also your users happy. Take a look at examples of our recent interactive work, and then contact us to learn more.

Types of Interactive Assignments

Our team of specialists takes on a variety of assignments of all shapes and sizes. We do:

  • Consulting and strategy
  • User research, including interviews, focus groups and user testing
  • Website design and development, including information architecture, interaction design, visual design and site implementation
  • Content development, web writing and editing, and writing workshops
  • Search engine marketing, including search engine optimization and pay-per-click
  • Social media consulting