Web
In today’s stealth marketplace—amidst a culture heavily influenced by word-of-mouth marketing—the web site is one of the most important brand touchpoints a college or university has when trying to engage, interact and communicate with its various constituents.
The Lawlor Group understands and recognizes the importance of not only having a dynamic web site, but also utilizing the Internet and other e-communication tools for engaging and sustaining interest of prospective students and their influencers, prospective faculty and staff, alumni, friends, and the extended campus community. We also recognize the importance of integrating an effective web site with other online and offline communication efforts.
Our web services include research, consulting and strategy; information architecture and interface design; content development; and site implementation. View examples of our recent web work, then contact us to learn more.
Types of Web Assignments
Our team of web strategists, information architects, interface designers, usability specialists, content developers, Flash animators, HTML coders and web application programmers has taken on a numher of assignments, ranging from special, one-time projects to full web site redesigns. Assignments have included:
- Competitive web site reviews
- Content development
- Flash animations
- Focus groups
- Information architecture plans
- Interface designs
- Online admission applications
- Search Engine Optimization (SEO) reviews
- Search and direct marketing landing pages
- Special-purpose microsites
- Usability tests
- Web site evaluations/heuristic reviews
- Web site redevelopments
