The Lawlor Group is a first-rate partner in enrollment management. Their reputation in the market and proven results made the choice to retain their services an easy decision. We just completed a significant research and positioning project with them, and TLG exceeded our expectations—which were quite high—with deliverables that will help take Willamette to the next level.

— Madeleine Rhyneer
Vice President for Admission and Financial Aid, Chief Marketing Officer
Willamette University
Salem, Oregon

Research

Know Thyself

The Lawlor Group doesn’t make assumptions. We uncover facts. We believe that the greatest service we can provide a private college or university is to help you learn who you are, where you fit in, what you have to offer, and what to do with that information. And we’re relentless about getting to the truth. You can expect some surprises, guaranteed.

The Lawlor Group has extensive experience conducting customized research in the areas of enrollment management and institutional marketing (image assessment and brand strength), especially as it applies to student acquisition, retention and satisfaction. Our disciplined methodology has been yielding remarkable results for our higher education clients for more than 20 years.

But research is only as good as your understanding of it. What does it mean, really? What implications does it have in the marketplace? An essential part of TLG research is a presentation we make on-campus that includes a review and assessment of our findings, plus specific, feasible recommendations for how to use this insight. We also provide a detailed written report that you can circulate to others.

Research Methods

Our seasoned researchers are proficient at using a wide range of qualitative and quantitative data-collection instruments and techniques:

  • Individual stakeholder interviews
  • Focus groups
  • Phone interviews
  • Personalized e-queries
  • Competitor analyses
  • Secondary research
  • Environmental scans
  • Trend analysis
  • Mail surveys
  • Phone surveys
  • Web-enabled questionnaires

Types of Research Assignments

Comprehensive, focused TLG research can answer the big questions. We can conduct:

  • Satisfaction studies
  • Retention/attrition studies
  • Brand strength studies
  • Image and awareness studies
  • New product/program development studies
  • Non-matriculation studies
  • SWOT analyses
  • Competitive analyses
  • Pricing studies
  • Trend research and environmental scans