Research and the science of marketing have never been more important for colleges and universities than in today's competitive and dynamic marketplace.

The Lawlor Group practices a disciplined methodology founded upon the principle that research is the strategic foundation for making informed decisions and recommendations. We have extensive experience conducting customized research in the areas of enrollment management and institutional marketing (image assessment and brand strength), particularly around issues of student acquisition, retention and satisfaction.

During the past two decades, we have developed an approach that is both valid and robust from an analytical standpoint.  This approach provides clients with solid direction for accomplishing their marketing goals and objectives. Our research is also always accompanied by solid, demonstrable data, insightful analysis and actionable recommendations.

TLG is a full-service research provider, with experience in conducting both qualitative (focus groups, competitor analyses, secondary research, environmental scans and/or trends analysis, etc.) and quantitative (phone surveys, web surveys, mail surveys, etc.) studies. Our veteran researchers are familiar with a wide range of data collection instruments and techniques, and we're especially well known for our thoughtful analyses of the data we collect and the specific recommendations we provide.

Learn how we can collaborate with you on your next research project by contacting Carole Arwidson, TLG's director of research.