The most damaging phrase in the language is: 'It's always been done that way.'
—Rear Admiral Grace Hopper
The most damaging phrase in the language is: 'It's always been done that way.'
—Rear Admiral Grace Hopper

Some firms can provide branding, but fall short on the design side; some get print right, but not web design. TLG gets it all—and they do it with style and a sense of humor—such a plus!
— Martha "Marty" O'Connell
Executive Director
Colleges That Change Lives
Westminster, Maryland
The Lawlor Group doesn’t make assumptions. We uncover facts. We believe that the greatest service we can provide a private college or university is to help you learn who you are, where you fit in, what you have to offer, and what to do with that information. And we’re relentless about getting to the truth. You can expect some surprises, guaranteed.
The Lawlor Group has extensive experience conducting customized research in the areas of enrollment management and institutional marketing (image assessment and brand strength), especially as it applies to student acquisition, retention, and satisfaction. Our disciplined methodology has been yielding remarkable results for our higher education clients for more than 20 years.
But research is only as good as your understanding of it. What does it mean, really? What implications does it have in the marketplace? An essential part of TLG research is a presentation we make on campus that includes a review and assessment of our findings, plus specific, feasible recommendations for how to use this insight. We also provide a detailed written report that you can circulate to others.
Our seasoned researchers are proficient at using a wide range of qualitative and quantitative data-collection instruments and techniques:
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Comprehensive, focused TLG research can answer the big questions. We can conduct:
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