The Lawlor people take time to get to know the culture and personality of an institution. They ask great questions, they listen, and they capture what they have heard into a coherent picture.

Dr. Richard Cook
Former President
Allegheny College
Meadville, Pennsylvania

Communications

Creating distinction in a commodity marketplace requires authenticity, relevance and a strategic perspective shaped by mission and market. The consequences of ubiquity are the loss of creativity, engagement and distinctiveness.

The Lawlor Group creates, develops and produces integrated communication elements designed to authentically reflect a college's institutional identity, while actively engaging various constituents in a relevant manner and generating the appropriate results. This commitment to getting at the core messages that capture the essence of a college's soul helps our clients' voices be heard among the cacophony and cynicism of the marketplace.

We accomplish this through a disciplined, robust and highly collaboratie creative process designed to take full advantage of our vibrant and energetic team of designers, writers, artists, and photographers, who are all committed to creating integrated marketing communication elements that reflect the authenticity and organizational intent of each client.

Browse our portfolio of recent print and e-mail communication projects and then contact us to begin the highly collaborative, fun and creative process of developing your next distinctive communication project or plan.

AppleTypes of Communication Assignments

As today's prospective students latch on to Facebook, text-message their BFFs and watch their lives play out on YouTube, you may think that print's going away. Not true. Our most successful clients integrate both online and offline communication techniques for engaging students, gatekeepers and influencers, and alumni. We've developed:

  • Advertising
  • Annual fund campaigns
  • Annual reports
  • Case statements
  • Direct/opt-in marketing
  • Displays
  • E-marketing campaigns and e-newsletters
  • Fund-raising publications
  • Graphic identity programs
  • Logos
  • Media kits
  • Photography
  • Print publications
  • Recruitment materials
  • Special event collateral
  • Student search
  • Visual presentations