Research consists in seeing what everyone else has seen, but thinking what no one else has thought.
– Albert Szent-Gyorgyi
A producer takes a young woman to a costume designer and tells the designer to “dress her up” for the stage. The costumer is flabbergasted. Where is the director? What is this production all about? Which character does she play? Where does the action take place? The producer, who doesn’t have the answers, moves on to a script coach and says, “Give her something to say about rain.”
Yes, that does sound absurd. But it’s not unlike the way many organizations go about producing their communications materials and platforms. Deadlines are approaching. Budgets are tight. But they haven’t considered the audience, the objective, the message, the tone, the look, or the consistency of the entire family of communications in their repertoire. Without this critical analysis, their efforts and investment could be wasted. And a misguided message could easily have a negative impact on their total marketing strategy.
With The Lawlor Group, you can be sure that our writers and designers understand the rationale for what they’re being asked to do for you. They spend time on your campus, meeting with your students and faculty. They’re involved in positioning and concept development. That way, they’re able to produce messages and visuals that authentically represent the character of your school and fulfill your strategic goals.
And what they produce is amazing. Take a look at our portfolio of recent projects, and then contact us to begin the collaborative, creative, and fun process of developing your own communications plan.
Successful projects often integrate both online and offline communication tactics that engage prospects, students, influencers, alumni, donors, and friends. We can help with: