Not to know is bad, not to wish to know is worse.
—Nigerian proverb
Most firms will provide you with a polished product. What differentiates The Lawlor Group is their capacity to listen actively. They are unusually attuned to the voices of the campus community and, as such, are able to convey the vital spirit of Grinnell. To do this takes grit, sensitivity and energy—all qualities that The Lawlor Group amply offers.
— Vincent Cuseo
Former Director of Admission
Grinnell College
Grinnell, Iowa
Now Director of Admission
Occidental College
Los Angeles, California
Our Capabilities
What’s Love Got To Do With It?
College marketing is a lot like love. If you recklessly follow your heart, you could end up with a short-term romance that’s all beauty and no brains. It looks good, but there’s nothing below the surface. It will fail to attract and keep the students you want.
On the other hand, if you’re too wrapped up in facts, you’ll lack the spark that lights the fire in prospects, parents, current students and alumni. Lasting relationships depend on the equal magnetic pull of both emotion and reason.
The Lawlor Group is known for marrying solid research to captivating execution and producing informational, print and web solutions that get results. We listen well. We pay attention. We ask good questions. We think outside the circle. We never send a rookie to do the job of an expert. We enjoy spending quality time with you. We laugh a lot. We love our work.
What We Do
For more than 20 years, The Lawlor Group has provided our clients with results-oriented solutions in the areas of strategic brand management, institutional marketing and enrollment management. Our work includes:
Research
Productive investigation that informs and guides.
Consulting
Seasoned perspective and strategic recommendations.
Communications
Memorable messages and design that convey distinction.
Web
Engaging, dynamic sites that provide a quality user experience.
Let’s Get Started
View examples of our work. Hear what our clients have to say. Send us a note or give us a call at 800-972-4345. We can’t wait to meet you.