I don't know that there are any shortcuts to doing a good job.
—Sandra Day O'Connor
College marketing is a lot like love. If you recklessly follow your heart, you could end up with a short-term romance that’s all beauty and no brains. It looks good, but there’s nothing below the surface. It will fail to attract and keep the students you want.
On the other hand, if you’re too wrapped up in facts, you’ll lack the spark that lights the fire in prospects, parents, current students, and alumni. Lasting relationships depend on the equal magnetic pull of both emotion and reason.
The Lawlor Group is known for marrying solid research to captivating execution and producing informational, print, and digital solutions that get results. We listen well. We pay attention. We ask good questions. We think outside the circle. We never send a rookie to do the job of an expert. We enjoy spending quality time with you. We laugh a lot. We love our work.
For more than 20 years, The Lawlor Group has provided our clients with results-oriented solutions in the areas of strategic brand management, institutional marketing, and enrollment management. Our work includes:
Productive investigation that informs and guides.
Seasoned perspective and strategic recommendations.
Memorable messages and design that convey distinction.