What sculpture is to a block of marble, education is to the soul.
—Joseph Addison
Archives
The TLG staff is committed, professional and responsive. TLG intimately understands the concept of branding and brings that knowledge to the table through its expert designers and skilled writers in a manner that results in a finished product that accurately and creatively portrays a college’s essence.
— David Anderson
Senior Associate Director of Admission
Kalamazoo College
Kalamazoo, Michigan
Our blog
If you only focus on the fall harvest, you are going to miss spring planting opportunities
Posted May 1st, 2009, by John L.
Everyone I talk to says that this recruiting year has been one of the most challenging years ever. I agree, but next year is going to be even more challenging. My concern is that with so much focus on bringing in this year's class, people aren't focusing on planting seeds for the class of 2010. Strategic marketing informed by research has never been more important.
Success is the residue of persistence
Posted May 1st, 2009, by John L.
Today has historically been that magical "postmark" date that is an indication of a job well done and mission accomplished. May 1, 2009 and the week ahead will be different. Many colleges are down in deposits. Word of multiple deposits is spreading. Summer melt is a serious concern. Yield will be crucial this fall. To that end, it is an absolute necessity that colleges focus on yield activities during the next several months. Success is the residue of persistence.
May 1: "Possibly, Maybe"
Posted May 1st, 2009, by John L.
May 1. Big day today in college admissions. 2009 though is full of consternation. Concern about deposit counts, multiple deposits, summer melt, the economy, and overall yield. Bjork's song "Possibly, Maybe" seems to capture the moment.
A culture of deleveraging
Posted March 26th, 2009, by John L.
Deleveraging. I heard the word used twice last week to describe how people are approaching the "new economy." Savings are on the rise and prudent frugality is the new badge of honor. As Mohamed El-Arian states in this week's Newsweek cover story by Daniel Gross, "We've gone from an age of entitlement to an age of thrift."
Nail biting and other preoccupations
Posted March 25th, 2009, by John L.
In college admissions offices across the country, admissions deans hardly have time to bite their nails, but give them a moment of unstructured time and that's exactly what they'll be doing. It isn't pretty nor even sanitary—but it's essential to making it through the next five weeks.
Leadership in difficult times
Posted March 19th, 2009, by John L.
A friend of mine who is the managing partner of several companies and a non-profit board leader shared this article with me. Whether you are college president, chief enrollment officer, or department head, this sage advice from Bill George
The value of a college education
Posted March 18th, 2009, by John L.
I heard an interesting comment on Tuesday evening about the value of a college education: "Education used to be a growth stock.
E-Marketer reports social media and blogs are on the rise
Posted March 17th, 2009, by John L.
Today's issue of e-Marketer notes that social networks and blogs are more popular than e-mail. Search and destination sites still remain the most popular, but there is no question about the growth in the use of social networks and blogs. We believe this is another indication of the importance of colleges and universities using social media to manage and strengthen their brand reputations. As the stealth market grows, the need for brand awareness and brand equity is no longer an option, but an absolute necessity.
Happy St. Patrick's Day from the Lawlor Clan
Posted March 17th, 2009, by John L.
LAWLOR is authentically Irish, so we wish everyone the best including a nice pot of "net revenues" at the end of the admission rainbow.
Higher Education Marketing Report recognizes TLG
Posted March 2nd, 2009, by Lynsey
The results of the 24th Annual Admissions Advertising Awards are in—and The Lawlor Group has garnered national recognition once again for our collaborations with college clients.