The Lawlor Group is smart, focused, easy to work with and does a terrific job in basing their observations and recommendations on careful, in-depth and probing research. They are at the forefront of contemporary thinking about branding and marketing complex institutions.

— Dr. Donald R. Eastman III
President
Eckerd College
St. Petersburg, Florida

The Blog Archives: August 2010

5 social media lessons for college admission officers

Posted August 6th, 2010, by Amy

The Lawlor Group invited chief enrollment management and higher education marketing officers from several of our client institutions throughout the country to hear from social media thought leader Brian Solis at a Minneapolis event hosted by Kane Consulting on July 27. As Solis shared insights from his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, our guests considered several of his remarks to be directly relevant in applying social media best practices to the college recruitment process.