Delivering content quality in a Web 2.0 marketplace

Business & Leadership.com, a wonderful information destination based in Ireland, just published a story about the future of newspaper journalism in light of the rise of Web 2.0 readership habits.  Although the model or format for quality journalism may be changing, there is still a need for our colleges and universities to graduate intellectually curious writers who are effective communicators.  The story also gives more context for how colleges and universities must continue to monitor how they reach various audiences by targeting content and focusing on institutional brand alignment.