The TLG staff is committed, professional and responsive. TLG intimately understands the concept of branding and brings that knowledge to the table through its expert designers and skilled writers in a manner that results in a finished product that accurately and creatively portrays a college’s essence.

— David Anderson
Senior Associate Director of Admission
Kalamazoo College
Kalamazoo, Michigan

The Blog Archives: June 2009

Managing budgets and expectations in these tough times: part two

Posted June 25th, 2009, by Carole

Thinking about how best “to manage budgets and expectations in these tough times” means taking several planning considerations into account. These considerations reflect the things The Lawlor Group has been sharing with our clients on a regular basis when developing communication plans. In this second half of a two-part series, we’ll offer our planning considerations for your reflection.

Managing budgets and expectations in these tough times

Posted June 18th, 2009, by Carole

Thinking about how best “to manage budgets and expectations in these tough times” means taking several planning considerations into account. These considerations reflect the things The Lawlor Group has been sharing with our clients on a regular basis when developing communication plans. In this two-part series, we’ll offer our planning considerations for your reflection.

Fast Company's newsletter features The 10 Commandments of Social Media

Posted June 10th, 2009, by John L.

Today's Fast Company magazine's daily e-newsletter featured "The 10 Commandments of Social Media" by Lon Safco, author of The Social Media Bible. Good advice.

Delivering content quality in a Web 2.0 marketplace

Posted June 10th, 2009, by John L.

Business & Leadership.com, a wonderful information destination based in Ireland, just published a story about the future of newspaper journalism in light of the rise of Web 2.0 readership habits. Although the model or format for quality journalism may be changing, there is still a need for our colleges and universities to graduate intellectually curious writers who are effective communicators.

Summer Seminar 2009 begins this week

Posted June 8th, 2009, by John L.

Summer Seminar 2009 begins this week in Minneapolis. Described by past participants as "one of the best private college enrollment management conferences," the seminar will welcome over 100 guests from throughout the country. Roger Goodman, vice president of Moody's Investors Services, will kick off this year's Summer Seminar conference, which is focused on the theme of Asserting the Value of Private Higher Education in an Age of Frugality.