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President (retired)
Alma College
Alma, Michigan
If you only focus on the fall harvest, you are going to miss spring planting opportunities
Posted May 1st, 2009, by John L.
Everyone I talk to says that this recruiting year has been one of the most challenging years ever. I agree, but next year is going to be even more challenging. My concern is that with so much focus on bringing in this year's class, people aren't focusing on planting seeds for the class of 2010. Strategic marketing informed by research has never been more important.
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