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The ‘Lawlor Approach' is a splendid combination of fact-based analysis, intelligent and sensitive investigatory skills, and superb power of inference, all wrapped up and tied with a very professional bow.
— Dan Lundquist
Former Vice President for Admissions and Financial Aid
Union College
Schenectady, New York
If you only focus on the fall harvest, you are going to miss spring planting opportunities
Posted May 1st, 2009, by John L.
Everyone I talk to says that this recruiting year has been one of the most challenging years ever. I agree, but next year is going to be even more challenging. My concern is that with so much focus on bringing in this year's class, people aren't focusing on planting seeds for the class of 2010. Strategic marketing informed by research has never been more important.
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