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The Smarketplace Archives: May 2009
If you only focus on the fall harvest, you are going to miss spring planting opportunities
Posted May 1st, 2009, by John L.
Everyone I talk to says that this recruiting year has been one of the most challenging years ever. I agree, but next year is going to be even more challenging. My concern is that with so much focus on bringing in this year's class, people aren't focusing on planting seeds for the class of 2010. Strategic marketing informed by research has never been more important.
Success is the residue of persistence
Posted May 1st, 2009, by John L.
Today has historically been that magical "postmark" date that is an indication of a job well done and mission accomplished. May 1, 2009 and the week ahead will be different. Many colleges are down in deposits. Word of multiple deposits is spreading. Summer melt is a serious concern. Yield will be crucial this fall. To that end, it is an absolute necessity that colleges focus on yield activities during the next several months. Success is the residue of persistence.
May 1: "Possibly, Maybe"
Posted May 1st, 2009, by John L.
May 1. Big day today in college admissions. 2009 though is full of consternation. Concern about deposit counts, multiple deposits, summer melt, the economy, and overall yield. Bjork's song "Possibly, Maybe" seems to capture the moment.