E-Marketer reports social media and blogs are on the rise

Today's issue of e-Marketer  notes that social networks and blogs are more popular than e-mail.  Search and destination sites still remain the most popular, but there is no question about the growth in the use of social networks and blogs.  We believe this is another indication of the importance of colleges and universities using social media to manage and strengthen their brand reputations.  As the stealth market grows, the need for brand awareness and brand equity is no longer an option, but an absolute necessity.