The Lawlor Group has exceeded our expectations in developing and producing our primary marketing materials. What I have appreciated most is the sense that they are very much a part of our team. They understand our needs and continue to provide intelligent solutions that continue to produce dramatic results.

— Tom Willoughby
Vice Chancellor for Enrollment
University of Denver
Denver, Colorado

The Blog Archives: March 2009

A culture of deleveraging

Posted March 26th, 2009, by John L.

Deleveraging. I heard the word used twice last week to describe how people are approaching the "new economy." Savings are on the rise and prudent frugality is the new badge of honor. As Mohamed El-Arian states in this week's Newsweek cover story by Daniel Gross, "We've gone from an age of entitlement to an age of thrift."

Nail biting and other preoccupations

Posted March 25th, 2009, by John L.

In college admissions offices across the country, admissions deans hardly have time to bite their nails, but give them a moment of unstructured time and that's exactly what they'll be doing. It isn't pretty nor even sanitary—but it's essential to making it through the next five weeks.

Leadership in difficult times

Posted March 19th, 2009, by John L.

A friend of mine who is the managing partner of several companies and a non-profit board leader shared this article with me. Whether you are college president, chief enrollment officer, or department head, this sage advice from Bill George

The value of a college education

Posted March 18th, 2009, by John L.

I heard an interesting comment on Tuesday evening about the value of a college education: "Education used to be a growth stock.

E-Marketer reports social media and blogs are on the rise

Posted March 17th, 2009, by John L.

Today's issue of e-Marketer notes that social networks and blogs are more popular than e-mail. Search and destination sites still remain the most popular, but there is no question about the growth in the use of social networks and blogs. We believe this is another indication of the importance of colleges and universities using social media to manage and strengthen their brand reputations. As the stealth market grows, the need for brand awareness and brand equity is no longer an option, but an absolute necessity.

Happy St. Patrick's Day from the Lawlor Clan

Posted March 17th, 2009, by John L.

LAWLOR is authentically Irish, so we wish everyone the best including a nice pot of "net revenues" at the end of the admission rainbow.

Higher Education Marketing Report recognizes TLG

Posted March 2nd, 2009, by Lynsey

The results of the 24th Annual Admissions Advertising Awards are in—and The Lawlor Group has garnered national recognition once again for our collaborations with college clients.