Not to know is bad, not to wish to know is worse.
—Nigerian proverb
The Lawlor Group gave us a refreshing look at the strengths and weaknesses of the College and provided information we needed to develop a strategic enrollment management plan. Their professional and congenial approach made them immediately credible, even as they asked probing and important questions about our past, present and future. Guidance provided by TLG was critically important to the development of a new web site and printed materials for the admission office.
— Dr. F. Dominic Dottavio
Former President
Heidelberg College
Tiffin, Ohio
Now President
Tarleton State
Stephenville, Texas
Summer Seminar, held June 12-13 in Minneapolis, continued its reputation of providing college presidents, chief enrollment officers, chief financial officers and chief marketing officers with market intelligence that was enlightening, illuminating and, in many cases, humbling.
Last week I presented to over 80 faculty and department heads at one of the Council of Independent Colleges' (CIC) Summer Workshops. The overall workshop was titled "Advancing the Department," and my portion of the workshop was focused entirely on marketing.