The Lawlor Group gave us a refreshing look at the strengths and weaknesses of the College and provided information we needed to develop a strategic enrollment management plan. Their professional and congenial approach made them immediately credible, even as they asked probing and important questions about our past, present and future. Guidance provided by TLG was critically important to the development of a new web site and printed materials for the admission office.

— Dr. F. Dominic Dottavio
Former President
Heidelberg College
Tiffin, Ohio

Now President
Tarleton State
Stephenville, Texas

The Blog Archives: June 2008

Summer Seminar provides market intelligence for intelligent marketing

Posted June 19th, 2008, by John L.

Summer Seminar, held June 12-13 in Minneapolis, continued its reputation of providing college presidents, chief enrollment officers, chief financial officers and chief marketing officers with market intelligence that was enlightening, illuminating and, in many cases, humbling.

Integrated marketing is academic

Posted June 9th, 2008, by John L.

Last week I presented to over 80 faculty and department heads at one of the Council of Independent Colleges' (CIC) Summer Workshops. The overall workshop was titled "Advancing the Department," and my portion of the workshop was focused entirely on marketing.