Not to know is bad, not to wish to know is worse.
—Nigerian proverb
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Among the many attributes that allow The Lawlor Group to be successful in interpreting institutional strengths and distinctions, what stands out is that they listen carefully. Through their own sense of discovery, we have been better able to rediscover ourselves.
— Jeffery G. Hanna
Former Executive Director of College Relations
The College of Wooster
Wooster, Ohio
Now Senior Director of University Relations
University of Virginia
Charlottesville, Virginia
The Smarketplace Archives: June 2008
Summer Seminar provides market intelligence for intelligent marketing
Posted June 19th, 2008, by John L.
Summer Seminar, held June 12-13 in Minneapolis, continued its reputation of providing college presidents, chief enrollment officers, chief financial officers and chief marketing officers with market intelligence that was enlightening, illuminating and, in many cases, humbling.
Integrated marketing is academic
Posted June 9th, 2008, by John L.
Last week I presented to over 80 faculty and department heads at one of the Council of Independent Colleges' (CIC) Summer Workshops. The overall workshop was titled "Advancing the Department," and my portion of the workshop was focused entirely on marketing.