Not to know is bad, not to wish to know is worse.
—Nigerian proverb
The Lawlor Group is smart, focused, easy to work with and does a terrific job in basing their observations and recommendations on careful, in-depth and probing research. They are at the forefront of contemporary thinking about branding and marketing complex institutions.
— Dr. Donald R. Eastman III
President
Eckerd College
St. Petersburg, Florida
Coming soon to your mailbox: The Spring 2008 isssue of The Lawlor Review. If you'd like a sneak peek, you can download a PDF version. And remember, subscriptions to The Lawlor Review are free—subscribe today.
And, if you don't receive our monthly e-newsletter, Focus, you'll surely want to read April's issue, "What will May 1 yield?" In it we discuss the unique confluence of marketplace realities, policy trends and economic conditions has made it particularly difficult to predict yield this year. "Reading this feels like a high-priced therapy session," said one subscriber. We hope you'll agree! We invite your feedback about this month's—or any—Focus. Take the quick poll on our home page, or post your thoughts in the comments.
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