Education helps one cease being intimidated by strange situations.
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I have found The Lawlor Group to be professionals of the highest caliber: dedicated, intelligent, creative, honest to a fault and fun to work with. John's team encompasses solid, well-grounded individuals who listen, yet speak from and share years of experience for the benefit of the client.
— Ralph Wagoner
President
Lutheran Educational Conference of North America
Sioux Falls, South Dakota
The Smarketplace Archives: March 2008
An inconsistent truth
Posted March 31st, 2008, by John L.
Last week was my family’s spring break, and I tried to catch up on lots of reading. Needless to say, my thoughts often turned to the business of marketing and strategic brand management. Since I was fully immersed in a hotel/resort brand experience, an article in the Tuesday, March 25, Wall Street Journal caught my attention.
Gen Y’s perceptions of “leadership”
Posted March 28th, 2008, by Amy
Here’s a headline that completely misses the point: “Many Potential Leaders of Tomorrow Reject the Role.” Yesterday's Washington Post article reported the findings of a nationwide survey (a random sample of more than 4,000 young people ages 8 to 17) and determined that the key take-away was “a majority of children and youths in the United States have little or no interest with achieving leadership roles when they become adults, ranking ‘being a leader’ behind other goal
Demographic projections of high school graduates through 2022
Posted March 20th, 2008, by Amy
According to the latest figures from WICHE, this year’s graduating high school class will be the peak, in terms of the number of graduates nationwide, for some time to come. We’ve been keeping a close eye on these projections, given the case that “geography is destiny” for most private colleges (see our report “Ten Observations & Trends” ). You’ll want to make sure you bookmark the WICHE site, which offers state-by-state estimates of college enrollment for the coming years:
Survey sheds some light on corporate marketing structures
Posted March 14th, 2008, by Amy
The Association of National Advertisers asked senior marketers in the corporate world about their companies’ marketing structure, and MarketingVox highlights the findings. When marketers were asked if, over the past two years, their marketing function has become more or less centralized, this was the breakdown:
• 49% reported more centralization
• 22% reported more decentralization
• 30 percent say it’s stayed the same