Because we value the importance of integrating the brand message of our print materials with the web, we chose TLG because of their extensive higher education marketing experience, empathy for the unique challenges confronting private colleges, and the intellectual capital to help us make smart web decisions. The web audit that Lawlor conducted for us illuminated all kinds of issues and challenges we needed to address in our web redevelopment initiative.

— Bob Preloger
Vice President for Marketing & Communications
Augustana College
Sioux Falls, South Dakota

Ten trends and observations worth taking note of in 2008

Posted January 7th, 2008, by Lynsey

This past weekend, John had the honor of speaking to more than 100 college presidents at the annual Council for Independent Colleges (CIC) Presidents Institute. As part of a panel presenting recent research about prospective students and the college selection process, he discussed 10 observations and trends about student recruitment and enrollment at independent colleges and universities. (Read a summary of the panel in the Chronicle of Higher Education; subscription required.) We're happy to share the handout that accompaied John's presentation: "Ten Observations and Trends Impacting Student Recruitment and Enrollment at Independent Colleges and Universities" (.pdf, 240 KB).

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