The recommendations we have received have been on target and, when implemented, have achieved the desired results. I have enjoyed my association with The Lawlor Group and intend to use the firm in the future.
— Harry J. Haynsworth President and Dean (retired) William Mitchell College of Law St. Paul, Minnesota
January is the season for annual predictions and prognostications. In fact, The Lawlor Group’s Ten Trends for 2013 presents our own projections for the conditions we see impacting higher education in the year ahead. We’ve sifted through a lot of social media forecasts the last two weeks, and we’ve highlighted five below that we think will have the most impact for higher education in 2013. Experience has shown that the social media landscape will evolve significantly during the next 12 months; higher education professionals will want to keep a keen eye on these trends that seem likely to impact your work.
Brendan Mayer, web content strategist at The Lawlor Group, co-presented on adaptive content stragegy at the CASE District V & VI Joint Conference, and his PowerPoint is available for download.
“I think Concordia University, St. Paul intends to be in the human capital business to stay, and I’m betting on their math. For the sake of higher education and future generations of college students.”
We’re proud to share the news that Concordia University, St. Paul is reducing its tuition price by $10,000. The Lawlor Group has actively collaborated with Concordia’s leadership team on how to most effectively communicate this important strategic initiative to a marketplace seeking relevant and meaningful solutions related to college affordability and investment value.
Today we feature the Summer Seminar speakers who will show how the trajectories of attitudes, characteristics, and behaviors of the higher education marketplace have changed and what these disruptions could mean for the future of higher ed marketing.
Once Amanda Lenhart and Kristina Halvorson kick things off with their smart insights into how digital technology is requiring higher education marketers to “Think Differently,” next week’s Summer Seminar will move into the realm of behavioral science.
When your brand promise is “intelligent marketing solutions for education” (as ours is at The Lawlor Group), surrounding yourself with intelligent people is just good policy. So that’s part of the intent in scheduling speakers for Summer Seminar, who next week will be addressing the theme of “Thinking Differently.”
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