Live as if you were to die tomorrow. Learn as if you were to live forever.
—Mahatma Gandhi
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The Lawlor Group was thoughtful, observant, and very flexible and effective in communicating with our constituents, from students to faculty to trustees. As a result, we are more effective in capturing the attention of prospective students, and positioning the distinctive qualities of the Colgate experience.
— Mary Hill
Former Dean of Admission
Colgate University
Hamilton, New York
Now Co-Director of College Counseling
St. Paul Academy and Summit School
St. Paul, Minnesota
Our blog
5 Social Media Lessons for College Admission Officers
Posted August 6th, 2010, by Amy
The Lawlor Group invited chief enrollment management and higher education marketing officers from several of our client institutions throughout the country to hear from social media thought leader Brian Solis at a Minneapolis event hosted by Kane Consulting on July 27. As Solis shared insights from his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, our guests considered several of his remarks to be directly relevant in applying social media best practices to the college recruitment process.
Combat attrition with superior service
Posted July 28th, 2010, by Susan
The time between the start of classes and Thanksgiving break is critical for retaining first-year students (not to mention generating positive word of mouth). How can you not only meet but exceed the expectations of your new students?
Whither the “Next Big Idea”?
Posted July 6th, 2010, by Susan
Last month’s Summer Seminar provided plentiful food for thought, although the excellent presentations may have had some participants reaching for antacid. Attendees were reminded by virtually every speaker of the need for constant innovation in the face of mounting pressures on educational content, cost, delivery, and value. The situation is reminiscent of the old printer’s maxim: You can have a job done “fast, cheap, or good,” but never all three at once.
Dealing with the fear of change
Posted August 18th, 2009, by John L.
During a recent dinner conversation, the topic of challenges facing higher education today came up. One person noted that a culture that “feared change” was more ubiquitous on college campuses than one would expect at learning communities dedicated to the quest for knowledge. It was that comment that reminded me of the late W. Edwards Deming, the father of the Total Quality Management (TQM) movement.
Managing budgets and expectations in these tough times: part two
Posted June 25th, 2009, by Carole
Thinking about how best “to manage budgets and expectations in these tough times” means taking several planning considerations into account. These considerations reflect the things The Lawlor Group has been sharing with our clients on a regular basis when developing communication plans. In this second half of a two-part series, we’ll offer our planning considerations for your reflection.
Managing budgets and expectations in these tough times
Posted June 18th, 2009, by Carole
Thinking about how best “to manage budgets and expectations in these tough times” means taking several planning considerations into account. These considerations reflect the things The Lawlor Group has been sharing with our clients on a regular basis when developing communication plans. In this two-part series, we’ll offer our planning considerations for your reflection.
Fast Company's newsletter features The 10 Commandments of Social Media
Posted June 10th, 2009, by John L.
Today's Fast Company magazine's daily e-newsletter featured "The 10 Commandments of Social Media" by Lon Safco, author of The Social Media Bible. Good advice.
Delivering content quality in a Web 2.0 marketplace
Posted June 10th, 2009, by John L.
Business & Leadership.com, a wonderful information destination based in Ireland, just published a story about the future of newspaper journalism in light of the rise of Web 2.0 readership habits. Although the model or format for quality journalism may be changing, there is still a need for our colleges and universities to graduate intellectually curious writers who are effective communicators.
Summer Seminar 2009 begins this week
Posted June 8th, 2009, by John L.
Summer Seminar 2009 begins this week in Minneapolis. Described by past participants as "one of the best private college enrollment management conferences," the seminar will welcome over 100 guests from throughout the country. Roger Goodman, vice president of Moody's Investors Services, will kick off this year's Summer Seminar conference, which is focused on the theme of Asserting the Value of Private Higher Education in an Age of Frugality.
If you only focus on the fall harvest, you are going to miss spring planting opportunities
Posted May 1st, 2009, by John L.
Everyone I talk to says that this recruiting year has been one of the most challenging years ever. I agree, but next year is going to be even more challenging. My concern is that with so much focus on bringing in this year's class, people aren't focusing on planting seeds for the class of 2010. Strategic marketing informed by research has never been more important.
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