I have worked with The Lawlor Group over a period of 20 years at four different institutions, collaborating on a variety of enrollment management and institutional marketing projects, college admission issues, and marketplace concerns. They have consistently provided excellent marketing advice, branding direction, enrollment management assistance, and informed insights to help us achieve the results we sought.
— Cal Mosley Vice President for Admission and Financial Aid College of Saint Benedict/Saint John’s University St. Joseph/Collegeville, Minnesota
“We have K-12, higher ed, and employers. And they’re all in castles with massive moats between them, when they ought to have a seamless, symbiotic relationship,” said Brandon Busteed, executive director of Gallup Education.
“The nature of change going on in higher education requires change at the most fundamental levels from an institutional perspective,” said Jim Griesemer, director of the strategic issues program, dean emeritus, and professor of management at the University of Denver.
“It is truly harder now for young adults to get a job. And there are fewer ‘good’ jobs out there,” said Andy Chan, vice president for personal and career development at Wake Forest University. So he argued that career development should become mission-critical at colleges and universities.
“Even when they’re just messing around, students use social media naturally for informal and implicit learning,” said Rey Junco, associate professor of education and human computer interaction at Iowa State University and fellow at the Berkman Center for Internet & Society at Harvard University.
“The Millennials want the best of both worlds, so that means you have to give them affordability and value,” said Katie Elfering, senior director and consumer strategist for Millennials, Media/Entertainment/Technology, and E-Retail at Iconoculture.
“We need to build a better value proposition in higher education,” advised Steve Bahls, president of Augustana College (Illinois). “And if faculty, administrators, and trustees are operating in silos and not talking with each other, then we’re not building colleges and universities that are sustainable.”
“To call them ‘the four horsemen’ sounds a bit alarmist,” said Eva Bogaty, “but …” Bogaty, vice president–senior analyst on Moody’s Higher Education and Not-of-Profit Team, was referring to the four main drivers of Moody’s negative outlook for the higher education industry over the next 12 to 18 months.