Education is not the filling of a pail, but the lighting of a fire.
—William Butler Yeats
Finally, a consultant that actually collaborates with the client. TLG asks great questions, listens carefully, works very hard and creatively, presents a variety of suggestions and solutions, encourages response, and once again listens very carefully.
— Paul Driscoll
Dean of Admissions
University of Redlands
Redlands, California
The American Freshman 2011 report has just been released. This CIRP survey is one of our favorite national data sources because it largely asks the same questions annually, allowing us to identify trend lines among first-year college students.
In this final installment of our series on the key forces shaping the higher education marketplace for 2012, we share why The Lawlor Group identified this as our concluding trend:
In part four of our series this week, we share why one of the key forces in the higher education marketplace The Lawlor Group identified for 2012 is this:
In the third installment of this week’s series, we share why The Lawlor Group considers this a key force in the higher education marketplace for 2012:
In the second part of our series this week, we share why The Lawlor Group identified this as one of the key forces that will shape the higher education marketplace during the coming year:
At the start of each new calendar year at The Lawlor Group, we present our take on the top forces shaping the higher education marketplace. This year we identified five trends, and each day this week in this space, we’ll highlight one trend and share why we chose it. So first up is:
Today I was part of a panel at the CIC Presidents Institute, where the essence of my comments was that the benefit statements people want to hear about a college education must be framed in a vernacular not only that people understand, but also that responds to their informational needs to make a judgment about an institution’s value proposition.
Annual tuition at a private college now averages just under half of what the median household earns in a year, and middle-class families are expected to devote approximately one-third of their annual income to college tuition—and that’s after scholarships and grants have been factored in.
It’s somewhat disconcerting to think that circumstances may be creating an environment in which students are choosing colleges for entirely different reasons than many of us did, that they may be practically forced to factor in workforce demands, job prospects, and salary projections in order to afford the education they so desire.
Small colleges that have a regional reach often attempt to expand their recruiting pools by tapping into large metropolitan market areas. With the U.S. population becoming more urbanized, the “go where the people are” approach would seem to make sense. Yet as this infographic demonstrates, the residents of the nation’s 100 largest metropolitan areas are trending toward an older average age and higher education level.