The Situation Analysis and the brand positioning statement TLG developed have moved us miles toward crafting our brand identity. Never have I seen such an absence of ‘boilerplate' in a consultant's work.

—Ronald J. Stephany
Vice President for University Relations (retired)
University of Redlands
Redlands, California

Blog Archives

Moody's points to uncertainties for private colleges

Moody’s Investors Service issued a report last week called “Private College and University Medians,” based on fiscal year 2007 financial data and Fall 2007 enrollment data from 267 (95 percent) of its rated private colleges and universities.

Posted July 7th, 2008, by Amy | Add your comments

What to do about the “groundswell”

Social networking web sites are taking away your message control—but you do have ways to cope with this phenomenon.

Posted July 9th, 2008, by Amy | Add your comments