Blog Archives
Survey sheds some light on corporate marketing structures
The Association of National Advertisers asked senior marketers in the corporate world about their companies’ marketing structure, and MarketingVox highlights the findings. When marketers were asked if, over the past two years, their marketing function has become more or less centralized, this was the breakdown:
• 49% reported more centralization
• 22% reported more decentralization
• 30 percent say it’s stayed the same
Demographic projections of high school graduates through 2022
According to the latest figures from WICHE, this year’s graduating high school class will be the peak, in terms of the number of graduates nationwide, for some time to come. We’ve been keeping a close eye on these projections, given the case that “geography is destiny” for most private colleges (see our report “Ten Observations & Trends” ). You’ll want to make sure you bookmark the WICHE site, which offers state-by-state estimates of college enrollment for the coming years:
Gen Y’s perceptions of “leadership”
Here’s a headline that completely misses the point: “Many Potential Leaders of Tomorrow Reject the Role.” Yesterday's Washington Post article reported the findings of a nationwide survey (a random sample of more than 4,000 young people ages 8 to 17) and determined that the key take-away was “a majority of children and youths in the United States have little or no interest with achieving leadership roles when they become adults, ranking ‘being a leader’ behind other goal
