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Lawlor Focus
Geared toward higher education marketing and communications professionals, this monthly e-newsletter explores emerging techniques and technologies.
The Lawlor Review
This critically acclaimed higher education marketing journal provides insightful, pertinent commentary biannually.
The Lawlor Poll
What net cost represents your institution's "tipping point" beyond which most families are unwilling/unable to pay?
The Lawlor Group is one of the nation's preeminent higher education marketing firms. We are totally committed to enhancing an institution's value proposition and creating organizational distinction. The focus of our work is on four core areas of expertise—market research, brand management, institutional marketing and enrollment management. Our market domain is private colleges and universities. We're a smart, collaborative and nimble team with an unwavering dedication to client service; an insatiable curiosity for fresh ideas; an abiding commitment to results-oriented, intelligent solutions; and a passion for education. Discover what our clients say about working with us, then contact us to learn how we can work together.
Register Now for Summer Seminar
Register now for this year's Summer Seminar, June 12-13, 2008, in Minneapolis, Minn. This year’s theme of "Chief Enrollment Officer 2.0: Campus Leadership in Marketing, Finance, Public Policy and More" will provide Summer Seminar participants with valuable insights about the type of leadership contributions chief enrollment officers will need to make to help steer their institutions through the challenging, and potentially volatile, times ahead. Find out more at the Summer Seminar web site .
Fresh from the Blog
Next Wednesday, May 14, at 1 p.m. (Central) I'll be co-hosting a webcast with Lance Merker of OmniUpdate called "Signs It's Time for a Web Site Redesign." As one of the most important communication vehicles in your overall integrated marketing strategy, your institutional web site must... more »
Coming soon to your mailbox: The Spring 2008 isssue of The Lawlor Review. If you'd like a sneak peek, you can download a PDF version. And remember, subscriptions to The Lawlor Review are free—subscribe... more »
Last week was my family’s spring break, and I tried to catch up on lots of reading. Needless to say, my thoughts often turned to the business of marketing and strategic brand management. Since I was fully immersed in a hotel/resort brand experience, an article in the Tuesday, March 25, Wall Street Journal caught my attention. more »
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