Backed by thorough data, our analyses and recommendations help colleges and universities make intelligent, intentional, and informed strategic decisions.

With a breadth of perspective and depth of knowledge, we help colleges and universities enhance their value propositions with institutional purpose and strategic intent.

Developing fresh, authentic, compelling, and integrated strategic communications, we help colleges and universities stand out via print, web, social, and mobile platforms.

The Lawlor Group is one of the nation’s leading higher education marketing firms. We’re a smart, collaborative and nimble team with an unwavering dedication to client service, an insatiable curiosity for fresh ideas, and an abiding commitment to providing results. And we’re passionate about the work we do for colleges and universities. Contact us and let’s get started.

This Month's Focus

The Role of Net Tuition Price in College Fit

The cost to attend has become a more influential variable in the “fit” equation as students take into account family financial fit when they make their final selection of a college.

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From the blog

College Board Midwest Forum, Storified

Check out our Storify items on two events at the College Board’s Midwest Regional Forum: Lunch with Lawlor and the Breaking Through: Communicating with Students in a Noisy World panel discussion moderated by John Lawlor.

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What's New

Save the Date

June 12, 2013: Lawlor Symposium (a pre-Summer Seminar gathering)

Engaging Generation C: Finding Meaningful Ways for Higher Education to Connect & Communicate

June 13-14, 2013: Summer Seminar
Summer Seminar is now full

The Purpose and Value of College: Reasserting Relevance in a Challenging Marketplace Environment