Education is not the filling of a pail, but the lighting of a fire.
—William Butler Yeats
Lawlor Focus
Geared toward higher education marketing and communications professionals, this monthly e-newsletter explores emerging techniques and technologies.
The Lawlor Review
This critically acclaimed higher education marketing journal provides insightful, pertinent commentary biannually.
The Lawlor Group is one of the nation’s leading full-service higher education marketing firms. Our only mission is clear: to identify and communicate accurately and effectively what makes your school distinctive and why that gives it value. We’re a smart, collaborative and nimble team with an unwavering dedication to client service, an insatiable curiosity for fresh ideas, and an abiding commitment to providing results. And we’re passionate about private colleges and universities. Contact us to learn how we can work together.
The higher education marketplace is heavily shaped by frugality, practicality and a constant quest for authenticity. Colleges and universities are now faced with a new necessity—creativity. Join your colleagues at Summer Seminar 2010 as we deliberate not only how best to market the distinctive qualities of our individual institutions, but also how best to offer an educational experience that is accessible, affordable, and ultimately, sustainable.
During a recent dinner conversation, the topic of challenges facing higher education today came up. One person noted that a culture that “feared change” was more ubiquitous on college campuses than one would expect at learning communities dedicated to the quest for knowledge. It was that comment that reminded me of the late W. Edwards Deming, the father of the Total Quality Management (TQM) movement.
Thinking about how best “to manage budgets and expectations in these tough times” means taking several planning considerations into account. These considerations reflect the things The Lawlor Group has been sharing with our clients on a regular basis when developing communication plans. In this second half of a two-part series, we’ll offer our planning considerations for your reflection.
Thinking about how best “to manage budgets and expectations in these tough times” means taking several planning considerations into account. These considerations reflect the things The Lawlor Group has been sharing with our clients on a regular basis when developing communication plans. In this two-part series, we’ll offer our planning considerations for your reflection.
Read more entries in our blog.