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Geared toward higher education marketing and communications professionals, this monthly e-newsletter explores emerging techniques and technologies.

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This critically acclaimed higher education marketing journal provides insightful, pertinent commentary biannually.

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The art and science of marketing has never been more important to enrollment management. Data-based decision making is a necessity in today’s competitive higher education marketplace. With data, you and your organization can make more informed decisions. Contact The Lawlor Group today to discuss how we can provide research and analysis that will help you focus on what you know, not what you don’t know.


Fresh from the Blog

5 Social Media Lessons for College Admission Officers

Posted August 6th, 2010, by Amy

The Lawlor Group invited chief enrollment management and higher education marketing officers from several of our client institutions throughout the country to hear from social media thought leader Brian Solis at a Minneapolis event hosted by Kane Consulting on July 27. As Solis shared insights from his new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, our guests considered several of his remarks to be directly relevant in applying social media best practices to the college recruitment process.

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Combat attrition with superior service

Posted July 28th, 2010, by Susan

The time between the start of classes and Thanksgiving break is critical for retaining first-year students (not to mention generating positive word of mouth). How can you not only meet but exceed the expectations of your new students?

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Whither the “Next Big Idea”?

Posted July 6th, 2010, by Susan

Last month’s Summer Seminar provided plentiful food for thought, although the excellent presentations may have had some participants reaching for antacid. Attendees were reminded by virtually every speaker of the need for constant innovation in the face of mounting pressures on educational content, cost, delivery, and value. The situation is reminiscent of the old printer’s maxim: You can have a job done “fast, cheap, or good,” but never all three at once.

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