Backed by thorough data, our analyses and recommendations help colleges and universities make intelligent, intentional, and informed strategic decisions.

With a breadth of perspective and depth of knowledge, we help colleges and universities enhance their value propositions with institutional purpose and strategic intent.

Developing fresh, authentic, compelling, and integrated strategic communications, we help colleges and universities stand out via print, web, social, and mobile platforms.

The Lawlor Group is one of the nation’s leading higher education marketing firms. We’re a smart, collaborative and nimble team with an unwavering dedication to client service, an insatiable curiosity for fresh ideas, and an abiding commitment to providing results. And we’re passionate about the work we do for colleges and universities. Contact us and let’s get started.

This Month's Focus

The Role of Financial Fit in College Selection

Prospective students are assessing the value of an institution primarily based on financial factors, which are overriding academic or personal fit.

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From the blog

Customized Pricing in Higher Education

This week, I am pleased to share this guest post from higher education expert and nationally renowned speaker Jon McGee. He discusses the topic of higher education pricing and the fact that most colleges provide a wide variety of actual price points because of need-based and merit-based aid.

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What's New

Upcoming Presentations

John Lawlor will be speaking about trends in higher education at the MIDWest ACAC conference in Dubuque, IA, on May 21.

Read about our team’s recent presentations