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Geared toward higher education marketing and communications professionals, this monthly e-newsletter explores emerging techniques and technologies.
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This critically acclaimed higher education marketing journal provides insightful, pertinent commentary biannually.
The Lawlor Group is one of the nation’s leading full-service higher education marketing firms. Our only mission is clear: to identify and communicate accurately and effectively what makes your school distinctive and why that gives it value. We’re a smart, collaborative and nimble team with an unwavering dedication to client service, an insatiable curiosity for fresh ideas, and an abiding commitment to providing results. And we’re passionate about private colleges and universities. Contact us to learn how we can work together.
Every year at this time, The Lawlor Group compiles evidence of trends in the higher education marketplace, providing college and university administrators with data that can inform their strategic thinking in their constant quest to optimize “fit” and meet their target consumers at the ideal intersection in the higher education marketplace. Download the .pdf of "Trends for 2012: Five Marketplace Realities and How Private Higher Education Must Manage Them" or browse its contents on our website. Many colleges and universities retain The Lawlor Group for trends presentations to boards, cabinets, enrollment management staffs, and others in the campus community. If you are interested in discussing this possibility, please contact us today.
John Lawlor, principal & founder of The Lawlor Group, was a panelist for the "Making the Case for the Liberal Arts: Developing an Effective Marketing Strategy" session at the CIC Presidents Institute this month. We're pleased to provide complimentary access to the handout he distributed to accompany his comments, Translating the Liberal Arts.
Summer Seminar, which has sold out the past six years, is still more than six months away, but it is not too soon to mark your calendar for one of the most popular and respected higher education conferences. Summer Seminar 2012 will be held June 14-15, 2012, in Minneapolis. More details will be provided in January at the Summer Seminar website. The highlight video for this past year’s conference, Rethinking Strategic Enrollment Management for Today’s Higher Education Marketplace, showcases the two-day event for private college and university enrollment managers and senior leadership hosted by The Lawlor Group and Hardwick-Day.
The American Freshman 2011 report has just been released. This CIRP survey is one of our favorite national data sources because it largely asks the same questions annually, allowing us to identify trend lines among first-year college students.
In this final installment of our series on the key forces shaping the higher education marketplace for 2012, we share why The Lawlor Group identified this as our concluding trend:
In part four of our series this week, we share why one of the key forces in the higher education marketplace The Lawlor Group identified for 2012 is this:
Read more entries in our blog, Lawlor Perspective.